Tips For Effective Online Advertising

Written by Archie R. Lawhorne

Continued from page 1

FFA Links While searching and placing free classifieds, you'll likely come across sites that provide free links, typically referred to as FFA sites, or "Free For All" links. These are specialized Web sites that allow advertisers to post short ads in various categories. The difference with FFA links is that you typically are only allowed a few words to describe your site, but with a simple click, prospects are immediately connected to your web page. It's important to choose your words carefully and include a major "BENEFIT" in your offer, rather than just a descriptive feature. Examples include, "Lose 20 pounds in 20 days!" or "Cut Your Legal Expenses In Half." Lead withrepparttar benefit, follow up with features. In most cases, once an ad is placed on a FFA site,repparttar 101235 site owner then replies with an e-mail, acknowledging receipt ofrepparttar 101236 ad, accompanied with an ad of their own. Because ofrepparttar 101237 massive amount of link placements, FFA sites continuously drop old ads and replace them with new ones. So it's a good idea to revisit these sites regularly to re-post your ads. To find suitable FFA links, go to your favorite search engine and type in "FFA links." You will be provided with hundreds of different sites from which to choose. Here's a listing of some ofrepparttar 101238 more popular sites: 1st Link Booster FantasticLinks FFA Net FFA-O-MATIC MULTILINKS TrafficWave FFA If you are going to spendrepparttar 101239 time, effort and expense required to post online ads, it is critical thatrepparttar 101240 words you choose pull repparttar 101241 maximum number of responses possible. Keep in mind that to write ads that pull, means learning another profession, or at least learningrepparttar 101242 bare basics so that your advertising is not in vain. Rather than attempting to lay out an entire writing course within this article, I've provided a couple of links below that you can review at your leisure. These sites offer extensive resources that will allow you to uncoverrepparttar 101243 techniques and formulas used byrepparttar 101244 most successful copywriters.

Archie R. Lawhorne, APR, is an accredited public relations professional, marketing writer and consultant. Archie's FREE 7-Day MLM Crash Course reveals the proven system that MLM heavy-hitters use to enroll hundreds of people. For instant delivery, send a blank email to:, or visit,, or fax-on-demand, 403-934-6061 (Doc 362103).

What Is Advertising?

Written by Bill Hawkins

Continued from page 1

Well in cyber space you don't have a salesperson meeting with your customers face to face or do you?

Instead your salesperson is your written word, yes written. You might even call it printed. Hencerepparttar phrase "salesmanship-in-print" and that's what advertising really is.

Accordingly, it isrepparttar 101234 job of every page you have onrepparttar 101235 net to dorepparttar 101236 same job as a salesperson would do. And speak to your customers as if you were sitting acrossrepparttar 101237 table from them.

So now do you seerepparttar 101238 importance if this phrase, Salesmanship-in-Print? And how important writing is onrepparttar 101239 Internet.

That every single word does it's job and becomes your best salesperson. I'll bet you do.

Then how are you going to this? Speak to your customer as you would if you were talking face to face.

You writerepparttar 101240 same way as you would speak, sayingrepparttar 101241 same things you would say to your customer inrepparttar 101242 real world. And how do you know what to say? Become your customer.

Pretend you arerepparttar 101243 one who is viewing your offer or reading your sales message. As if it was you who was thinking about spending your money.

What would you want to know about your product?

Think aboutrepparttar 101244 questions you would like to have answered before you would spend your hard earned money and answer them.

Tellrepparttar 101245 person who is reading your messagerepparttar 101246 answers to her questions. Remember, your customer is feeling justrepparttar 101247 same way you do each and every time before they make a purchase.

So speak when you write, justrepparttar 101248 same way you would if you were talking face to face. And you'll be amazed at what a difference it will make to your sales.

Bill Hawkins, Bill specializes in showing you proven no-risk web marketing strategies to multiply your online profits. Check out his web site at . You'll be glad you did!

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