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Well in cyber space you don't have a salesperson meeting with your customers face to face or do you?
Instead your salesperson is your written word, yes written. You might even call it printed. Hence phrase "salesmanship-in-print" and that's what advertising really is.
Accordingly, it is job of every page you have on net to do same job as a salesperson would do. And speak to your customers as if you were sitting across table from them.
So now do you see importance if this phrase, Salesmanship-in-Print? And how important writing is on Internet.
That every single word does it's job and becomes your best salesperson. I'll bet you do.
Then how are you going to this? Speak to your customer as you would if you were talking face to face.
You write same way as you would speak, saying same things you would say to your customer in real world. And how do you know what to say? Become your customer.
Pretend you are one who is viewing your offer or reading your sales message. As if it was you who was thinking about spending your money.
What would you want to know about your product?
Think about questions you would like to have answered before you would spend your hard earned money and answer them.
Tell person who is reading your message answers to her questions. Remember, your customer is feeling just same way you do each and every time before they make a purchase.
So speak when you write, just same way you would if you were talking face to face. And you'll be amazed at what a difference it will make to your sales.
Bill Hawkins, EffectiveWebMarketing.com. Bill specializes in showing you proven no-risk web marketing strategies to multiply your online profits. Check out his web site at http://www.effectivewebmarketing.com/ . You'll be glad you did!