Tinkers to Evers to Chance

Written by Bob Osgoodby


Continued from page 1

Various email programs allow you to filter messages and act uponrepparttar keywords you select. When an email is received that matchesrepparttar 121951 keywords,repparttar 121952 next player in this double-play combination automatically storesrepparttar 121953 message in a special mailbox that will be used inrepparttar 121954 third part of this process.

Whenrepparttar 121955 email has been transferred to this mailbox, you can then capturerepparttar 121956 information you wish, and place it in a file or data base. Once there, you can use this for follow up purposes. You can do this final step manually, depending upon your time available andrepparttar 121957 volume received. If you get a large number every day however, you may wish to invest in some software that can do this for you.

Sure, you can use autoresponders that automatically follow up with multiple emails for you, but forrepparttar 121958 most part, they are becoming passe. I call these "nag notices". Many times, they createrepparttar 121959 opposite effect of what you hoped for, and some people simply block all email fromrepparttar 121960 domain that sends them.

To follow up yourself, you must have an email account that allows true "Post Office Protocol" (POP). If your ISP doesn't support this, you can get one for about $5 per month. Combine this with some free software from Eudora, and you are in business.

Anyone will tell you that "follow up" is one ofrepparttar 121961 most important things you must do when trying to do business onrepparttar 121962 web. This "double-play" can berepparttar 121963 difference you need to winrepparttar 121964 marketing game.

Bob publishes the free weekly "Your Business" Newsletter. Visit his Web Site at http://adv-marketing.com/business to subscribe.


Dust Off Your Marketing Plan

Written by Robert Wardrick


Continued from page 1

Elena Fawkner (http://www.ahbbo.com/niche.html) wrote an article "What's Your Niche" that is MUST reading for anyone markeking products and services ON or OFFline.

Whether your marketing plan is 1 page or 100 pages, refine it and update it. but don't leave your marketing-base without it.



Robert Wardrick is the owner of http://capcitymall.com and PBPost Newsletter (send press releases by email- mailto:pbpost@capcitymall.com. General contact - mailto:robert@capcitymall.com


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