Time to Spruce Up Your Public Relations?

Written by Robert A. Kelly


Continued from page 1

Moving that message to members of your target audience is next, and you have a wide choice of communication tactics to dorepparttar job. Everything from speeches, emails and personal contacts to press releases, radio and newspaper interviews, special events and lots more.

By this time, you’ll be wondering whether you’re making any progress. Best way to tell is to interact once again with members of that key target audience. Ask muchrepparttar 105362 same questions you used during your first perception monitoring session.

The differencerepparttar 105363 second time around is that you’re watching carefully for altered perceptions. Were you successful in straightening out that inaccurate belief? Does it appear that you turned around that awful rumor, or made headway in clarifying that misconception?

Not enough progress to suit you? Take another look at your communication tactics and consider expanding bothrepparttar 105364 mix and frequencies. And review your message. Is it clear enough? Were your supporting facts and figures as strong and persuasive as they might be?

As you increaserepparttar 105365 tactical pressure, you’ll begin to notice positive changes inrepparttar 105366 perceptions of members of your target audience. In time, this will lead torepparttar 105367 kind of behaviors you seek and, thus,repparttar 105368 successful completion of your public relations effort.

end



Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com


10 Things I Learned About Marketing This Week and How You Can Use Them for Success

Written by Susan Dunn, Internet Marketing Specialist


Continued from page 1

MARKETING TIP: She was thinking right.

8. Last week I had a computer problem I needed fixed immediately and it was 10 pm. I emailed computer/web coach Nancy Fenn, and she wrote back, "Call Unbelievable Computer Guy Erol, 1-555-HELP-4U2. He'll fix it from California right away. It's only 8 pm here and emergencies are what he's here for."

MARKETING & COACHING TIPS: (1) If you're a coach, give service and have resources for your clients. (2) If you offer a service be available 24/7. And, (3) Knowrepparttar name of an Unbelievable Computer Guy who knows how to get inside your computer LD and fix things. They can't do it without your coding them in, and it sure beats waiting for someone to come torepparttar 105360 house or carryrepparttar 105361 computer somewhere. (Like that's an option at 10 p.m.)

9. I visited my physician this week and we got to talking about multicultural, different practices, generations, etc. She said, "Sometimes someone comes in here and I think -- 'What is this? Is this a social call?' " She also mentioned she was going to pay a home visit to an elderly client whose sons weren't taking good enough care of her, "even though they tell me not to do anything I can't bill for." She then took some of my coaching cards and brochures for her clients who needed coaching and wellness support.

MARKETING TIPS: (1) If you really care about your clients, do what it takes. It isn't all about money. (2) Sometimes it is "just" a social call that heals, in medicine, in coaching, in life; and how deals are forged. (3) If you're a coach, contact physicians and psychiatrists and let them know what you have to offer their patients that they can't or won't.

10. Went with my 80 y.o. friend torepparttar 105362 root canal specialist to see if her problem tooth was root canal or periodontal. She passedrepparttar 105363 root canal test. I askedrepparttar 105364 receptionist as we left, "So what if it's gum disease? What happens?" "They cure it," she said.

COACHING TIP: That's what they call "anodyne (serving to assuage pain; not likely to offend or arouse tensions) therapy." When we go torepparttar 105365 periodontist, I betcha my friend's tooth will be okay because she now "knows" they can heal it. Rememberrepparttar 105366 healing power of positive thinking!



Susan Dunn, Internet Marketing Specialist, http;//www.webstrategies.cc. Web strategies, consultation, implementation, article-writing service, web design and critique. Mailto:sdunn@susandunn.cc for free ezine, put "Checklist" for subject line.


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