Time Your News Release For Maximum Publicity

Written by David Leonhardt


Continued from page 1

I have been asked aboutrepparttar best day ofrepparttar 124457 week to send out a news release. There isn't one. I have seen plenty of debates on this. From personal experience,repparttar 124458 only difference I ever noticed is when I could pick a slow news day. For instance, if in your cityrepparttar 124459 daily newspaper can be reached on Sunday and not too much tends to happen that day in your subject area, you may find it easier to get into Monday's newspaper than if you try later inrepparttar 124460 week. But on average, there is not much difference.

Best time of month, year, etc? Again, there is no single best time. There is one golden rule. Do not send out a release whenrepparttar 124461 world is wrapped up in some all-consuming event likerepparttar 124462 death of Princess Diana orrepparttar 124463 attack onrepparttar 124464 World Trade Center. Remember how much TV airtime and newspaper print space were devoted to those events? The media and its audiences had other things on their minds than your news. You can't control events, but you can controlrepparttar 124465 timing of your release (most ofrepparttar 124466 time).

How far in advance should you send out your release? Some book reviewers usually need several months. Others don't want to see your release untilrepparttar 124467 book is onrepparttar 124468 store shelves. Many consumer magazines have a six-month editorial preview. Features editors often run several weeks ahead of time, but sometimes squeeze things in on short notice. News departments want only breaking news. Yesterday's news is ... well, yesterday's news. Your release is already forgotten.

Does all this sound confusing. It is. The bottom line in any marketing is to know your target market and give it what it wants. Same withrepparttar 124469 media. The guidelines above give a very abbreviated list of what you need to consider. If you are still unsure, a media coach might be a good investment. But be forewarned Ė find someone with enough experience and success to coach you inrepparttar 124470 right direction.

After a decade and a half as one of Canada's top consumer advocates, often conducting over 600 media interviews each year, David Leonhardt is sharing his knowledge with others. Pick up a copy of his special report "Get In The News!" at http://www.TheHappyGuy.com/PR.html. Home page is http://www.TheHappyGuy.com


Public Speaking Tips from the Trenches

Written by Susan Dunn


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9. Someone inrepparttar audience is trying to upstage you.

SOLUTION: Immediately address their need to be acknowledged and get attention. Ignoring them will only make it worse. Say, "Did you say you taught Learning Theory in a college? [yes] Well then I hope you'll stay right with me here so you can help us all learn a little more. Did you have a comment onrepparttar 124456 last point I made?" Often people like this are insensitive, so if you have to simply cut them off at some point, do so, and know that everyone else inrepparttar 124457 audience knows thatís going on and is grateful.

10. Someone inrepparttar 124458 audience tells you you can't tell them what you just said, or "That won't work with me/on me." This tends to come up in self-help lectures.

SOLUTION: You don't have an enemy; you have your best ally! Agree with him, because he's right (and has just made your point for you).

You can't make someone's life better until they realize they're in pain and are motivated enough to be willing to change some behaviors, and thinking is a behavior, i.e., you can't change someone else's way of thinking, because that's totally under their own control. This isrepparttar 124459 point, and theyíve just made it for you. If you use your emotional intelligence, most 'hostile' comments fromrepparttar 124460 audience are entry points for you to drive home your point. Be gentle and know what's going on is transparent to most inrepparttar 124461 audience. 11. Never take things personally. Anything can happen.

TIP: Attend as many presentations as you can, and I particularly recommend Board meetings, as they can be unbelievably obstreperous.

If Iím a good speaker at all, itís because of my years as a fundraiser onrepparttar 124462 non-profit circuit, where I listened to speeches and attended board meetings and church services continually.

Iíve seen it all happen -- whenrepparttar 124463 co-presenter didnít show up, whenrepparttar 124464 co-speakers collided with each other on stage and fell down, whenrepparttar 124465 minister had an epileptic seizure (freezing) inrepparttar 124466 middle of a sermon, when a mental patient climbed up on stage withrepparttar 124467 speaker, and whenrepparttar 124468 chairman of Southwestern Bell was reading a speech and abruptly said, with no change in his tone of voice, ďOh, I guess that wasrepparttar 124469 end. Thatísrepparttar 124470 end of this speech.Ē

Watching howrepparttar 124471 many pros I witnessed handledrepparttar 124472 many unpredictable things that can happen was invaluable. Theyíll give you allrepparttar 124473 phrases you need, model professional aplomb, and occasionally give you a very bad example of what never to say and do that you can also learn from.

Most of all, youíll realize that when youíre MCing a fashion show, andrepparttar 124474 entire runway collapses in front of you Ö it isnít you!

Susan Dunn, The EQ Coach, offers coaching, Internet courses and ebooks for your personal and professional development. Visit her on the web at www.susandunn.cc and mailto:sdunn@susandunn.cc for FREE ezine, FREE Strengths course, please specify in subject line.


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