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Better yet, move along to second highest rated ad, and start publicizing that one. Smart entrepreneurs may run several ads in same publication for same product or service. Since they constructed their ads properly, people may not even realize they are from same person.
It is highly important to track which ads are generating business. One of easiest ways is to automatically insert a subject in email they will send you. The following address will automatically insert subject "5Star-Reviews as subject when someone clicks on this address - mailto:firstname.lastname@example.org?Subject=5Star-Reviews
A simple way to start collecting this information is to set up separate folders in your email package. You can then, through use of filters, automatically put each response in a folder depending on its "subject". If you don't have software that can do this, you really should get it. You can download a free copy at: http://adv-marketing.com/business/frtest.htm - Click on "Freebies".
Eudora is probably one of best email clients you can get. While it does take a little time to discover all its features, it is a very desirable package for someone in business.
Once you determine which ads are pulling, stay with them. A common mistake some people make is to constantly change their ads, because they feel they are getting stale. Don't forget, it takes 5 to 7 exposures to an ad before someone may respond. If you are constantly changing your ads, you are basically starting over each time.
If you are finding it to be a "struggle" to work your business, worst thing you can do is to give a "half-hearted" effort. You won't really be giving it, or your clients attention they need. Many times, best thing to do is to take a break. Take a few days or a week off. It will pay dividends as when you resume, you will have a renewed enthusiasm.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:email@example.com