Better yet, move along to second highest rated ad, and start publicizing that one. Smart entrepreneurs may run several ads in same publication for same product or service. Since they constructed their ads properly, people may not even realize they are from same person.

It is highly important to track which ads are generating business. One of easiest ways is to automatically insert a subject in email they will send you. The following address will automatically insert subject "5Star-Reviews as subject when someone clicks on this address - mailto:5star@adv-marketing.com?Subject=5Star-Reviews

A simple way to start collecting this information is to set up separate folders in your email package. You can then, through use of filters, automatically put each response in a folder depending on its "subject". If you don't have software that can do this, you really should get it. You can download a free copy at: http://adv-marketing.com/business/frtest.htm - Click on "Freebies".

Eudora is probably one of best email clients you can get. While it does take a little time to discover all its features, it is a very desirable package for someone in business.

Once you determine which ads are pulling, stay with them. A common mistake some people make is to constantly change their ads, because they feel they are getting stale. Don't forget, it takes 5 to 7 exposures to an ad before someone may respond. If you are constantly changing your ads, you are basically starting over each time.

If you are finding it to be a "struggle" to work your business, worst thing you can do is to give a "half-hearted" effort. You won't really be giving it, or your clients attention they need. Many times, best thing to do is to take a break. Take a few days or a week off. It will pay dividends as when you resume, you will have a renewed enthusiasm.

* traffic development tools. Your business is only going to succeed to extent that you have a certain flow of new prospects every single day. Does your current business offer you these prospect leads?

* ongoing technical assistance. Like it or not, Internet is based on changing technology. You must have as part of your success team technicians who can help you master it and ensure that your business is always up and running.

3) Learn How To Work Your Prospects & Make Sales

For your home-based business to succeed, you need to develop a sales mentality. The Internet is ultimate sales emporium. Prospects will visit your website and email you every single day. They expect a prompt response, with their inquiries being handled expeditiously and professionally.

Even if you're only able to work your home-based online business part- time, you need to think like a full-time entrepreneur, making sure that you are ready to deal with your prospects as soon as they are ready to do business with you.

This means being able to get out information fast (your Sales Manager is vital for this)... and following up over and over again until sale is made (again, something Sales Manager is made to do.)

The sad fact is that all too many people who are running online home- based businesses are relying on Internet to do their work for them, hoping that they themselves won't have to contact any prospects, much less "sell" them anything. This is nonsense. The Internet is unrivaled for what it does -- giving people worldwide ability to disseminate unlimited amounts of information and to connect with people for a trifling cost. However, it does not take place of good ol' personal contact and relationship building. The Internet is a vital business tool, like telephone, but you will never succeed in your home-based business if you're not willing to work with your prospects in whatever way it takes to make sale.