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What was he doing? He was solving our problem. He didn't even mention disk storage, or printer speed, he simply told us
benefits of what a computer from his company could do for us. That salesperson got
order, and we have been dealing with them ever since.
If you are doing business, or trying to, you must gear your program to meet
needs of your prospects. If you're selling a product, most people don't really care about how it's made, or how it's designed. They want to know "what is in it for them". Put a different way, what benefits will I get by dealing with you, rather then someone else.
If you are selling an "opportunity" or affiliate program, that thousands of others are trying to "hawk" at
same time, why should they buy from you? If you hope for a chance of succeeding, this is a key issue that must be addressed. Face it, most people don't, and then wonder why they fail.
Stress
personal relationship and help you will give them. Most people who are new to trying a program of this type, need a lot of help and guidance. If you can promise, and deliver this type of help, you have a much greater chance of getting them as a customer than someone who doesn't.
If you are in
market for a raincoat, what is
primary thing you want? While
fact that it is double stitched and made out of high grade material is great, want you really want is to keep dry when it rains.
If you are to succeed, you have to figure out what other people are looking for. While they are really looking for a "steak", it will be
"sizzle" that will sell them.

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