Continued from page 1
Step 8 – Decide upon your rates. Your hourly rate should be more than
rate you determined from
salary survey (Step 5). It should also be comparable to
rates within your area (Step 4). Can they be higher? Yes, especially if your perceived value is higher or you provide services no one else does.
After you have decided upon a rate add 10 percent for indirect expenses. In addition to your time, you incur indirect expenses such as childcare, building expenses, software, computers, etc. that are needed to run your business.
Don’t include direct expenses in your hourly rate. These are items that are specific to
project such as envelopes, shipping, post cards and postage. Often times
cost of these items fluctuate over
life of a project. I recommend that these items be billed separately on your invoice and not become part of your “service” fee.
Step 9 – Batch your services. Charging by
hour is cumbersome. You have to track
amount of time you spend on a project. Many times
5 or 10 minutes spent today and last Monday aren’t accounted for because it was such a short amount of time to track. If you “give” your client 10 minutes a day you are losing about 3 ˝ hours of billable time each month (multiply that times
number of clients and your rate to find out how much you are losing each month). Package your services and bill for
package. The client isn’t paying for your time. You are being paid for your expertise and your ability to get
job done.
Step 10 – Create and Print your rate chart. Use
list of services and time compiled in Steps 1 and 2 as well as
batches you created in Step 9 to create a rate chart. Print this and use it when asked for a quote. You will find quoting is much quicker and simpler with no guessing involved.
Careful research and careful analysis of details such as competition, target client and services offered will lead you to
“just right price” for your services.

Suzette Flemming is the CEO / CFO of Flemming Business Services. Providing financial direction to businesses since 1994. Learn how to save money and increase your bottom line by subscribing to our free newsletter ~ Make the Most of Your Money at www.FlemmingBusinessServices.com or give us a call with questions at (425) 432-5870.