Continued from page 1
How do you approach
business?
Go to Better Whois, at http://www.betterwhois.com/ and get
business owner's contact details.
Now you're going to fax, mail or email a message.
Let's say you've decided to email
manager of
business. Your message's Subject line could be: "Proposal ---Web site proofing".
Because of all
spam on
Internet, you're going to make it clear that although this is unsolicited, it's a normal business communication, not a message that you're firing out at random to a thousand businesses on
Web.
Construct
message as you would a postal letter, with
name of
owner or manager,
business name, and
date on
first few lines.
Next comes
salutation: "Dear Mr Smith".
Introduce yourself immediately.
"My name is John Brown. I'm an independent writer. I visited your Web site at _________."
At this point, make some kind and generous comments about
site, to that show that you've actually visited it. Say anything you like here, as long as it's a compliment.
Then describe
problem --- mention
typos, in other words. DON'T be explicit. Don't mention where
typos are. (You're looking for work, remember.)
Outline
solution: you can proof
site content.
Tell Mr Brown why you're
person to handle
proofing.
Tell Mr Brown how to contact you.
Close
message in
usual way.
Add all your contact details: phone, fax, and address.
By addressing your email message clearly, and putting in all your contact details, you've established that you're not a spam artist. You're a business person sending a proposal.
Great! You've written your first proposal. Now go and write another one. And another one after that.
Proposals are great fun to write, and no matter what kind of work you're after, they will get you more work than you can handle.
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Australian author, journalist and copywriter Angela Booth has been writing professionally for over twenty years. She writes business books and copy for businesses.