Throw Away Your Money on Search Engine Optimization

Written by Mike Banks Valentine

Continued from page 1

This exchange has happened with several clients overrepparttar past few years. Even though I warn each new client that they must take care to avoid exactly this scenario when they have a site redesigned or upgraded. DON'T CHANGE FILENAMES, DON'T OVERWRITE TITLE TAGS, KEEP JAVASCRIPT & CSS STYLES OFF THE PAGE, ETC.

This week I had a client call asking whyrepparttar 127872 site changes he had agreed to a month ago had not been completed. I reminded him that he'd asked me to send those changes to his developer so thatrepparttar 127873 changes were in-house rather than giving me server access.

I've got a new excuse to use now. The developer did it, or in this case - didn't do it. This developer saw no need to post my thoroughly researched title tags, based on keyword density of each page, to every one ofrepparttar 127874 site's 300 pages. No matter that I'd spent days researching keywords, adjusting page text and massaging all title tags to match. The developer was busy.

The last straw for me came today though. A client called to find out if we could avoidrepparttar 127875 extensive rework of his site needed to dorepparttar 127876 "URL re-writes" that he'd agreed to do inrepparttar 127877 contract we signed recently. Why? "My programmer tells me it will take him a month to do this without breakingrepparttar 127878 site scripts." I reminded him that this had been discussed in our meeting last month whenrepparttar 127879 programmer balked at allrepparttar 127880 work that would be required of him.

No problem, I said, we can go another route, but it will cost you twice as much for my immediate work and ultimately more than three times as much in your Pay-Per-Click budget FOREVER. You won't rank nearly as well inrepparttar 127881 organic search listings.

Most of your site will never be indexed by most search engines unless you pay for mass URL inclusion, and that only works for one search engine - Yahoo, since everyone else has stoppedrepparttar 127882 paid inclusion programs. Google doesn't offer paid inclusion. (Google and partners send nearly 70% of search traffic to him and most other sites.)

"Oh!", he exclaimed. "Well, ultimatelyrepparttar 127883 programmer will do what he's paid to do, like it or not."

Hmmm. Well I like it. Maybe my best weapon against developers and programmers opposed to SEO requirements will be those PPC budgets and Google's lack of paid inclusion program.

Mike Banks Valentine is SEO for and where he had some of the experiences detailed in the article above.

This article is available online at:

Top posities brengen niet altijd meer sales en ROI

Written by John Bertrand - JNB Web Promotion

Continued from page 1

Een globale term om uw omschrijving met speciale technieken hoger te laten scoren in de zoekmachines. Een goed voorbeeld van SEO is de juiste wijze van het aanvullen van trefwoorden op speciale locaties op uw web pagina. Dus, de juiste manier van zoekmachine optimalisatie zal duidelijk veel verkeer en verkoop behalen indien u het goed doet. SEO wordt steeds meer belanrijker en dus kan men er haast niet meer om heen. Een zoekmachine optimaliatie specialist weet normaal precies hoe en waar hij de juiste en relevante trefwoorden moet plaatsen. Er is reeds een flink aantal software dat de posities van uw web site direct doet opvragen, dat beperkt flink wat tijd.

Voorzichtig opzetten, bewoording, en de juiste analysis van trefwoorden in de teksten voor een optimaal zoekmachine optimalisatie positie is allemaal belangrijk om de basis van top 10 posities te behalen met de juiste internet marketing strategy.

John Bertrand is a respected European SEO of a leading SEO firm called JNB Web Promotion, with clients from all over the world who gained great success with his expertise in innovation and understanding client's needs. Visit our website at

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