Thrills Drills and Barbecue Drills

Written by Mike Banks Valentine


Continued from page 1

I click on that banner ad to visit a hardware site and reviewrepparttar information on their available drills, then I realize I won't have time for it to be delivered by tomorrow, which isrepparttar 121736 weekend and I want to complete those deck repairs before Monday. I'll run down torepparttar 121737 hardware store forrepparttar 121738 drill purchase. But I fill outrepparttar 121739 contest entry forrepparttar 121740 giant tool giveaway before I leave their web site.

I return to my online book sellerrepparttar 121741 following week to look up a book my wife is interested in about flower gardening and buy it for her. Based on my previous purchase ofrepparttar 121742 cookbook and combined with this purchaserepparttar 121743 CRM software figures I enjoy cooking and gardening and serves up an ad onrepparttar 121744 confirmation page for a Martha Stewart video on vegetable gardening. I'm not interested in that and jump over to Yahoo to look uprepparttar 121745 latest sports scores and I'm served an advertisement for barbecue grills.

Perfect, I'll order that now and it will arrive byrepparttar 121746 time we're ready to enjoyrepparttar 121747 newly repaired deck forrepparttar 121748 4th of July. I click onrepparttar 121749 ad banner and completerepparttar 121750 barbecue purchase. I'm looking for a way to makerepparttar 121751 weekend perfect, so to I decide to order flowers delivered to my wife.

When I complete that purchase, I'm served an advertising banner for a newly released relationship book. I click on that banner and end up back atrepparttar 121752 bookseller site. Their software sees a return customer that is interested in cooking, flower gardening and love. Atrepparttar 121753 same time Yahoo sees a customer interested in sports thrills, reversible drills and barbecue grills.

Now both of those parties,repparttar 121754 book seller and Yahoo, have a different picture of my surfing and buying habits.

The book seller is incorrect because I haven't bought a single book that interests me. Yahoo has me pegged, but guess what? The only value they have gained is increased ad revenue, which only benefits companies that generate huge traffic and create unwavering visitor loyalty. What if I switch my home page to iWon from Yahoo?

The return on investment is negligible unlessrepparttar 121755 site enjoys record-setting traffic levels and commands complete customer loyalty. Who's buying this software? It's bought by global corporations. Who's selling? Really smart cookies.

Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet http://website101.com/arch/ e-tutorial online at: http://website101.com/shortcourse.html By week's end you're ready expand your business to the web!


Can You Really Become a Marketing "Genius"?

Written by Marty Foley


Continued from page 1

Onrepparttar other hand, virtually all true marketing experts preach aboutrepparttar 121735 importance of testing your advertising and marketing. Yes, marketing "geniuses" are usually very big on testing! Why?

Because even professional marketers often find it very hard - if not impossible - to predict how prospects will react in a given marketing situation. So even if you have some marketing savvy, testing can show you how to boost response that much further.

You don't have to be able to write a perfect sales letter onrepparttar 121736 first draft, orrepparttar 121737 second, or third. You don't have to instinctively know whatrepparttar 121738 most profitable price is for your new product or service. You don't have to guess which of your potential headlines will pullrepparttar 121739 most response.

By scientific testing,repparttar 121740 true value of all theories, opinions and educated guesses are laid bare. If they truly contribute toward marketing success, testing will prove it. If they don't, testing will prove that, too.

In short, you don't have to be a literal marketing genius to generate better response from your marketing efforts. Nor do you have to listen torepparttar 121741 marketing advice of others, which may be inaccurate and unprofitable, although well-meaning.

Your prospects and customers can show you exactly which marketing approaches are truly most profitable inrepparttar 121742 above areas, and many more, if you only test.

Marty Foley's unique members-only site reveals proven insider testing resources you won't find elsewhere, cutting-edge Internet profit tools, plus gives you hands-on, personal help to build & boost the profits of your Internet biz. Click now for e-commerce success! http://ProfitInfo.com/catalog/v5/


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