The best way to keep changing and stay up with changing needs of your customer is to test on a continuous basis.

Keep testing ad copy.

Keep testing your website design.

Keep testing your products.

Keep testing your guarantees.

I think you get picture. The business world will never stop changing and to be successful, you have to change with it.

3. Ask for Criticism

I could have said, ask for feedback. The problem with that is many will just write and tell you what is good.

Even though that is helpful, feedback that helps most is constructive criticism.

Find out what it is your potential customers dislike about your product or your newsletter. Find out what you can change to make them more likely to buy or subscribe, etc.

In fact when you do surveys, ask what they like best and what they think is worst about you, your product or service.

You will be amazed at what you find out.

These are three very simple things. But you will be amazed at end result you can achieve by making them as important as they should be. Too many businesses will ignore them and their business will start to be ignored as well.

Once you've made a few sales, then you can add another product.

Start building your customer list.

Start focusing on making sales. Let your business build itself one sale at a time.

Make some walk around money.

Build your confidence.

Build your cathedral one brick at a time.

Forget playing leap frog and skipping steps. The first sale is hardest.

Get that first sale under your belt and you're ready for bear.

Build your business at your pace.

It's your journey.

As Taoist proverb says, "The journey is reward."

Start you trek today.