3. Be ready to answer objection it costs too much. Reduce price down to what it would cost customer by day or per hour.

You can also point out most everything these days costs too much. Ask customer how much they think they should pay for product or service. Once they answer you, their expectations will become more reasonable.

Finally, practice closing too soon. What feels like "too soon" is often just right.

4. Get humor from experts. What do Jay Leno, Jim Carrey, and Bob Hope have in common? They don't always write their own material. They buy jokes from others.

You can do same. Pull ideas from Reader's Digest (one of world's most successful magazines--and it's full of humor!) Rework jokes to fit your style and today's topics. Subscribe to joke and humor services. Type "morning show prep" into any search engine and see where your favorite DJ's get all their funny stuff. Many of these services offer free humor written fresh by professionals.

5. Remember funny lines you hear on TV and in movies. This is so simple it hurts. A LOT of funniest people on TV and radio have watched hundreds of movies. They have an amazing knack for remembering funny lines that fit whatever situation they are in.

Humor doesn't have to come naturally to you. If you weren't class clown in school, don' t worry. You can learn to be funny.

Memorize half-a-dozen good one-liners. When a situation arises where one of your memorized quips would fit, let it fly. Don't be shy or tentative about it. Say your line loud and proud. If you let customer know you aren't sure your line is funny, they will be quick to let you know you bombed.

And here is one last trick comedy experts use (but won't admit to.) After you deliver your humorous line, look customer in eye and chuckle. Then wait. Don't say anything. Nine times out of ten customer will start to laugh...or at least smile.