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3. Put up a comments form on your web site. Clearly mention that some comments may be selected for display on your site or in your promotional literature. Some people will say good things (which I sure they mean sincerely) just to get their name in print.
4. Always include person's first and last name along with city they live in or business they work for. Otherwise, people will think you made up testimonial.
Let your Order Form also sell.
Many times order form or order page is drabbest part of sales package. A brochure will feature color photos and imaginative copy, yet order form will be plain black on white. The same goes for web sites where lively web pages lead to a legalistic shopping cart with hard-to-understand instructions.
This is a mistake.
Most customers have very busy lives and don't always remember what they did and where. When I worked in radio, we were often stunned to learn people often couldn't remember which station they won a prize from.
The same goes for customers. People may buy from you, then forget who they bought from just a few weeks later. That is a real problem if you are depending on word of mouth (which you should!).
Put your logo bright and bold on every one of your order forms. Make sure your name is stamped onto your customer's memory at time of sale.
Some smart business people turn their order form into a brochure. They include an ad and a full list of their products and services. The order form is on final page. The brochure also gives you space to include a coupon for next purchase.
Be sure to include customer testimonials on your order form. Most prospects need an extra bit of encouragement just before they commit their money to a purchase.
Kevin Nunley provides marketing advice and copy writing, including web copy, sales letters, press releases, and ads. See his free 10,000 marketing ideas at http://DrNunley.com Reach Kevin at mailto:firstname.lastname@example.org or 801-328-9006.