Three Tips on Writing a Press Release

Written by Ned Steele


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Holdrepparttar adjectives andrepparttar 144509 jargon

Be lively and colorful in your writing. But avoidrepparttar 144510 hype. Adjectives in a release doom you torepparttar 144511 trash box. “Unique,” “Exceptional,” “Remarkable,” “Cutting-edge”…. All they say to a reporter is, “toss me.” Better: letrepparttar 144512 facts – your story – speak for themselves.

If there's anything reporters hate more than hype, it's jargon. Reporters have even created web sites to vent their frustration about this. Avoid hackneyed words and phrases like "solution" or "best-in-breed." Use plain English. Like Lincoln did.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Written by Ned Steele


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Most associations and chapters have a list of financial planners that they will referrepparttar media to. You want to make sure that you are on this list.

Besides publicity, there are several other chances to improve your marketing that membership in a professional association provides. You can publish articles in their newsletter (then reprint these to give to clients), speak to outside groups on behalf ofrepparttar 144508 association, and attend marketing seminars given by speakers like me at national conventions.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.


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