Three Steps To Success

Written by Jeff McCall

Continued from page 1

The results tell me there are only 3 competitors bidding on this term at $0.06, $0.05, $0.05. So, to get a top 3 place as cheap as possible I need to bid $0.06 to get 2nd place, as a $0.05 bid would place me 4th.

Do this for all your search times, listingrepparttar ones you can get cheaply. You'll find some will be very expensive. The price you bid is what you pay for every click through, so don't get carried away. The minimum bid is $0.05.

Step 3 - Make your bids

First visitrepparttar 128384 account set-up page at:

Complete a separate section ofrepparttar 128385 form for every search term you're bidding for. You'll need to list search term, title of entry, description of entry, page URL, and bid.

Try to includerepparttar 128386 search term in bothrepparttar 128387 title and description and you'll get a much better response. There are full instructions onrepparttar 128388 page.

You pay a minimum monthly fee of $20, whether you receive $20 of clickthroughs or not. So make sure you bid on enough terms. You'll hear back from in about 5 days whether or not each bid has been accepted.

You need to check back from time to time to make sure no one has outbid you, in which case you need to decide whether to uprepparttar 128389 bid. You also receive a monthly traffic report by email listingrepparttar 128390 hits on each keyword.

That's basically all there is to it. Remember to be creative with your search terms. For example, a term containing "online" may be out of your price bracket, but one containing "on line" may not.

Be successful!

Jeff McCall is the librarian at The Success Library, a vast collection of ebooks, articles and resources to help you achieve online success. Get your library card at: Subscribe to the library's free newsletter Success Lines. Free course for subscribing & free ebook with every issue:

Yahoo Sells Its Top Positions To The Highest Bidder

Written by Sage Lewis

Continued from page 1

This is not typically how sponsored listings have worked with other Overture partners such as AOL Search and Netscape Search. The standard approach is to promoterepparttar first 2, 3 or 4 listings from Overture and discardrepparttar 128383 rest. The consequence of this is there have been major bidding wars for these positions.

Onrepparttar 128384 negative front, consumer awareness groups, small business owners and search engine marketers are less than thrilled with this current trend. The arguments range from misleading searchers, to stealingrepparttar 128385 web away from businesses with small budgets, to just being plain lousy results.

The proponents suggest this isrepparttar 128386 beginning of a new viable business model for search engines. The free ride is over.

Either way,repparttar 128387 deal between Yahoo and Overture expires in April, states an Associated Press article. The article goes on to say, this deal... "can serve as a short-term solution for Yahoo! until it can developrepparttar 128388 sales force and technical capability to offerrepparttar 128389 paid search listings itself." Full article can be found here: echnology/story/169861p-1634746c.html

Sage Lewis, founder and president of the web site promotion firm He has been employed as an Internet Strategist and design/promotion consultant for 5 years. To subscribe to SageRock's marketing newsletter, send a blank message to or visit the company's site at

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