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7. Instead, or in addition to, calling gatekeepers you have identified on membership lists, you can send them a letter of introduction -- a direct mail piece. The piece can ask them (a call to action) to visit your web site for more information on your newsletter and/or receive a copy of free but-not-free ebook.
8. Share wealth. Exchange recommendations to each other's newsletter. Be prepared for these so that it doesn't cost you valuable time when you are working on a deadline. If you work with a virtual assistant, let them respond to these opportunities. Prepare three or four examples and offer exchanger their choice to use one that they feel is appropriate for their audience. Ask them for a reciprocal and equal announcement.
9. Make comments and include your byline at end. Comments can be product review on Amazon, ezines you enjoy, or local newspapers. Give suggestions, share your stories on how it helped you, ask questions, or give ideas that emerged from your reading. Blogs are also good places to comment on as well.
10. It takes 7 times before people start to trust. Present them 7 opportunities to have two-way conversations with you. Not one-way conversations (you write, they read). Provide two-way with surveys, questions, contests, games, things that they need to ask for are just a few. If you are offering a contest, send them a testimonial from winner. If you can, create an opportunity for many winners. It spreads hope.
Copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com