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Feelers These are emotional people, often making spur of moment purchases. By creating right mood and stirring right feelings, these people are motivated buyers. HOTBUTTONS: Positive reinforcement, vivid and picturesque copy
Benefiters Exactly like their title, benefiters want to know about benefits of what you are selling. You need to show these people how your product or service will help them reach their goals. HOTBUTTONS: Wants and needs focused copy
Sense of Priders These people respond to offers that give them a sense of pride, meaning and visualization. HOTBUTTONS: Strong symbols and positive images: vision, dreams, goals, big picture.
And there you have six personality traits that we all share as human beings. Try to use as many of hot buttons as you can to increase your sales and profits exponentially.
To find out approximately what percentage of your market belongs to each category, try this simple test. Write six ads. Formulate each ad to appeal to a specific group of personality traits. Run each ad once in your regular advertising spots and track results of each ad. Try this approach with different publications. You'll be surprised, different publications appeal to different segments of personality trait scale.
Good luck with your marketing, have fun and I'll see you on beaches of world.
Terry Telford is the author of the popular ebook, Website Ladder, and the founder of bpc publishing, where you can pick up your FREE and almost FREE website marketing and traffic tools. Visit http://www.bpcpublishing.com today!