One of things that I don't like about formal seminars and conferences is feeling of "inferiority".

Do you ever feel like that? When speaker is elevated above crowd, and everyone is listening to what that one person is saying, you feel like you can't possibly do anything speaker is talking about. You're not on same level. Most people beginning in any type of business feel this way.

With a teleconference everyone is on same playing field and instead of feeling inferior, person attending conference then feels speaker's "personality".

The phone has been a great way to keep in touch with people over long distances. People feel so much better when they have talked to a friend or relative. In same way, when you host a conference, each individual person "feels" like they are talking to you, personally, on phone.

You are answering their questions, putting aside their fears, telling them they can do it. You're a friend, not someone who is "much better" than they are.

Teleconferences Create Their Own Income

Of course, it has to get to money.

The first two benefits not only create an easy way to stay in touch with customers and ezine subscribers, and website visitors, and give you direct access to each "attendee", but they also create a very lucrative stream of income.

Teleconferences, whether free or on a paid basis (another easy income stream), save people money, time, and creates trust so that more of your products, or services, sell.

Plus, fact that if you are hosting a paid event, you are making almost pure profit from conference. Many people operating on Internet are now using these events as a main part of their income. If you host a conference to 200 people at $100 per, you've just made $20,000. Not bad for a thirty minute to one hour phone call.

Add to that opportunity to record your conference, put transcribe it to written form and sell it as a package, give it away for more publicity for other products, or use it as an archive.

Everyone Can Do It

Teleconferences aren't just for experts. Do you have an ezine? Do you operate a website? Are you an affiliate of a product? Do you know how to plant roses? Catch fish? Find great deals in antique stores? Whatever it is you can do, you can host an event. The limits are endless.

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Product/Service Offering Differentiation How much you are able to differentiate your product or service offering will vary based on what type of business you are in. For instance, if you are in a highly regulated business, your options may be limited. Explore a totally new market or type of product or service, however, and possibilities abound. The key to successful differentiation in this category, again, is to know your customers, really, really well. Talk to them often, and you will know what they need most and be able to offer it, long before your competitors know what is happening. For example, your product or service could stand out in one of these ways:

--Quality--create a product or service that is exceptional in one or more ways. Examples: Lasts longer --Better --Easier to use --Safer --New/First--be first one to offer something in your location/field. --Features/Options--offer lots of choices, unusual combinations, or solve a problem for a customer in a way no one else does. --Customization--as a Solo Entrepreneur, you may be able to more easily handle special orders than big, mass-market competitors.

Customer Service Differentiation Have you noticed how customer service seems to be out of vogue these days? This situation makes excellent customer service a great opportunity for differentiation and another natural advantage for Solo Entrepreneurs that already know what’s important to their customers. Build your reputation on making customers feel really good about doing business with you. Works great with referral marketing, too. Examples:

--Deliver Fast--next day, or one-hour--make it faster than customers think possible. --Unique channel--offer a service over phone or Internet instead of in person or in their office rather than yours. --Service-delight customers!--it may seem expensive to offer exceptional service--but it pays off in word-of-mouth advertising. --Before/during/after-sales support--provide technical or other support to customers using your product. --You might use joint ventures to provide that support--but customers will perceive it as being from you! --Guarantee/warranty--offer 100% money-back, or free replacement parts. --YOU--offer yourself, your unique blend of talents and skills, to attract customers. Make sure they get access to you, too!

Keys to Successful Differentiation:

--Know your customers, really, really well. --Pick a blend of differentiation methods that, in eyes of your customers, truly sets you apart. --Talk about your differentiation in terms of customer benefits. --Tell everyone about what differentiates you--often. --Keep your differentiation fresh by listening for changing customer needs.

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