Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days.

Written by Bob Markovsky


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** Directly target a group of people who are inrepparttar market for your product or service.

** Offer them what it is they want.

** Generate a response by forcing them to respond to your offer.

Proven Step #2

Your competitors probably waste a lot of money because they're charged for people who will never even consider their offer. There is a definite and specific market for your service and these arerepparttar 100741 only people that you should aim your offer to.

For example, if you repair dental equipment you want to market your service to dentists, oral surgeons, etc.. But it's not generally that easy.

Consider a Home Cleaning Service in a suburb of Cleveland that advertises inrepparttar 100742 Cleveland Plain Dealer due torepparttar 100743 tremendous readership. If 75% ofrepparttar 100744 cleaning company's clients and target prospects are 3 person families and larger, with incomes of $100,000 per year, living in suburbs A, B and C., they've wasted a big chunk of money. Here’s why.

They just spent a lot of money for an ad that will be seen by college students, low-income families, and others that would never consider using their services anyway. Their high percentage prospects make up only a small readership of that paper. Who knows what percentage of those people will seerepparttar 100745 ad?

Maybe there's a magazine or community mailer that caters to middle/upper class families in a county neighboring Cleveland or in one ofrepparttar 100746 many suburbs. Sure, mayberepparttar 100747 readership is nowhere near as large butrepparttar 100748 lower cost and targeted readership will generate a much greater return onrepparttar 100749 company's investment.

A mailing list of 3-person households and larger with incomes above $100,000, who moved to such-n-such city or county withinrepparttar 100750 last year can be purchased. Direct marketing targetsrepparttar 100751 people most likely to respond to your offer.

Proven Step #3

Most advertising has no offer. And sorepparttar 100752 prospect has no incentive to respond right now. Direct response always tries to get a response by offering something of value to your prospect right now.

Usingrepparttar 100753 home cleaning service inrepparttar 100754 example above, you could offer a free hour of cleaning, 20% offrepparttar 100755 first job, a free pack of sponges and a bottle of Simply Green or anything of value that will cause a person to act.

Sincerepparttar 100756 offer is subject to your terms, you set a date whenrepparttar 100757 offer expires, a number they have to call, a letter that they must bring in, a form that they must fill out.

So, atrepparttar 100758 end of your promotion you know exactly how much was spent reaching how many people. Also, you will know how many people responded and how much business was generated.

Most of your competitors don’t do this little analysis! They repeat campaigns that cost more than they bring in. So they are forced to set advertising budgets that limitrepparttar 100759 amount of advertising they can run each year.

But, if every one of your promotions cost you $55 and brought in $225 in business, why would you need a budget? Wouldn’t you just keep repeatingrepparttar 100760 promotion over and over?

Your goal should be to repeat and improve what works for you. If you do, you will not need a budget and you will be able to predict what kinds of repeat and new business each promotion will generate.

Bob Markovsky Millennium Services Group

http://www.Cleaning-Biz.com



Bob Markovsky is the owner of Millennium Services Group, a publisher of online business start-up books.


GamblingGates.com launches shopping bonanza

Written by Sam Brown


Continued from page 1
- Gambling Fun - anecdotes and jokes - an integral part of gambling; - Dynamic news and exciting articles aboutrepparttar world of gambling; - Opinions and thoughts shared by gamblers of GamblingGates.com; - True ratings of online gambling sites andrepparttar 100740 biggest jackpots; - Prompt support service run by people, not computers, who answer in a couple of hours; - Online gambling database specially designed to satisfyrepparttar 100741 vast array of interests of gamblers worldwide; - The Honorable Member status, which provides you with a real chance of winning various prizes and gifts in special contests and prize draws; - E-shopping - learn how to beatrepparttar 100742 casinos from books, videos, DVDs, and games! - Customization and personalization features, which makerepparttar 100743 gambler's interaction experience a gratifying and long-lasting one.

For GamblingGates.com, it isrepparttar 100744 highest priority to win over users' passion for e-gambling and to becomerepparttar 100745 primary resource for discovering and sharing this passion. With this objective, every single gambler inrepparttar 100746 world is cordially welcomed to compare their vision of a first-grade information resource with GamblingGates.com.

Please feel free to write to this address editor@gamblinggates.com with any further queries.

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