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To put this into practice, deliver value aspect of your ezine in form of word pictures. Tell a story drawing on your personal experience and show how you were awakened to a solution. Paint a picture with words to describe benefits or pitfalls you found by following a particular path.
Publishers who do this are regarded as trustworthy experts. Consequently, they create a following of subscribers who buy products and services based solely on a recommendation.
It is noteworthy, and should come as no surprise, that affiliate commissions are highest among those who use products they recommend. They are in a position to comment first-hand on benefits and solutions available in owning product.
3. Let Your Readers Interact With Your Ezine.
You engage people more fully by allowing them to participate and interact with your ezine. Plus, this interaction lets you take pulse of readers and find out what's important to them. You can then tailor your content and marketing efforts accordingly.
Here are some ideas to get your readers involved:
> Take a poll. Invite your readers to respond to a short survey question. Provide a set of two or three responses from which they can choose by clicking on appropriate link.
> Reserve a section of your ezine for reader feedback and invite people to email you with their comments. Personally respond to all email and reprint those which you feel are most beneficial for your readers.
> Have a section of your ezine devoted to reader's questions. Respond in your ezine with thoughtful and insightful answers. This establishes you as an expert in your field, thereby enhancing worth of your ezine as a source of credible information.
Put above three principles to work for you and see if you notice a difference. Just keep in mind your reader's desire for goal-based solutions, and let your must-read ezine be a source of must-have value and must-get benefits. You can't lose!
Brett Krkosska provides 'how-to' advice on family and home-based work issues. Stop by his site for startup guidance, home business ideas and inspiration at: http://homebiztools.com For a Fresh and Original perspective on today's home business issues get Brett's ezine at: mailto:firstname.lastname@example.org