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The Three Foundational Principles of Business Values 1. There is an objective right and wrong There are two possible ways of looking at ethics. One is that there is a set of values which are right and
right values must be followed no matter
short term consequences. The second possibility is that particular values shift according to
situation. The reason an objective set of values is so important is that it creates stability for
organization. Sure there must be flexibility to change with
times, but
flexibility needs to be in procedures, not in underlying values. If a company does not have a solid set of principles it is founded on and guided by, then every time a new leader comes along,
whole focus of
company might change. In
long run, this will end up creating a disaster in company morale, stability and in
integrity of
organization.
2. The business maintains personal responsibility for it’s actions. Responsibility for ultimate outcomes has to reside somewhere. Ultimately it resides with
person who is in charge. But for there to be a smooth and efficient operation of
organization, pieces of it have to reside with
individuals who carry out
various actions. To
degree everyone involved accepts responsibility for their piece of
operation,
company will move forward with great strength. The moment anyone begins trying to shift responsibility away from themselves, productivity and efficiency begin to go down.
3. Personal integrity is
rule. There is a commitment to do what is right. We live in an era where many people look at integrity as an option, rather than a bedrock foundation stone. This means that you treat your customers and make business deals according to what seems useful at
moment. This, though, creates two huge problems. The first is that you won’t have any consistency across
various parts of your business and over time. The second problem is that your customers and clients will not be sure how to deal with your organization. Both of these together will ultimately wreak havoc on your organization.
You Will Sink or Swim by Your Foundation You do have a set of values that your organization operates by. The question is not, “do they exist.” Rather, it relates to “what kind of control do you have over them?” If you do not consciously know what your organizations guiding principles are, you can not use them to build a strong identity, and your business relationships will flounder. If you do not consciously know what they are, everyone will be creating their own and there will be massive inconsistencies and confusion. It is worth whatever time and effort it takes to get a grip on
underlying principles that guide your organization’s operation, and to begin to create a conscious one that you can communicate to everyone. At that point, you will gain control of your operation in ways that allow your to move forward with power.

Dr. Freddy Davis is the owner of TSM Enterprises and conducts conferences, seminars and organizational training for executives, managers and sales professionals to help develop greater effectiveness and productivity. He is the author of the book Supercharged! as well as the Nutshell Series of books for strengthening business. You can visit the TSM website at www.tsmenterprises.com, or you can contact Freddy directly at 888-883-0656 or davis@iname.com.