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5. Font - It's always tempting to experiment with myriad of font choices your computer offers, but don't get carried away. Some of those fonts are impossible to read. My advice is to stick with courier because it is easiest to read.
6. Stationary - Keep your direct sales piece looking classy with color stationary and good paper stock. Don't go for flimsy stuff just because it's cheaper. Your results will speak for themselves.
7. Envelope Size - Size really does matter when it comes to direct sales. Mail your letter in a 9 X 12 envelope and people will think they are getting something important.
8. Personal Touches - Address envelope by hand. It makes recipient of sales piece feel special and important because you took time to add that personal touch. Sales pitches come addressed by a computer, but a letter from a friend comes hand- addressed. Your prospects will be more likely to open a friendly letter than one they know contains a sales pitch.
It also helps to use a real stamp instead of a postage meter. Again, people will think you took time out to personally lick each stamp and place it on their envelope. It adds that personal touch that most sales pieces lack.
Keller Flynn writes sales making sales letters at DrNunley's http://WhizLetter.com Get your 900 word sizzling sales letter for print, email, or your web site for just $345. We'll have it in your hands within a few days. Reach Keller at mailto:keller@WhizLetter.com or 801-328-9006.