Three Big Barriers To Small Business Marketing Success

Written by Kevin Dervin

Continued from page 1

Without clarity of your ideal clients, youíre likely to waste time, effort, and money marketing torepparttar wrong crowd(s) and/or not getting your message across.

3. Not Spelling Out Your Unique Value You must be able to clearly define what differentiates you from your competitors. If your prospects canít differentiate you from allrepparttar 148023 competitive alternatives inrepparttar 148024 marketplace, then why would they come to buy from you?

Often for small businesses itís not that theyíre not unique, itís just that they havenít spentrepparttar 148025 time to evaluate and clearly describe how and why. What is it that you do better, faster, cheaper, or more effectively Ė whatever? Maybe itís a unique model youíve developed orrepparttar 148026 unique niche of clients you serve. Maybe itís your satisfaction guarantee offered to clients.

Most important here is to spell out why your uniqueness is so important to your clients and prospects. Why should they care? What is it that theyíll get by coming to you for services?

Spend some time critically looking at these items for your business. It will be time very well spent. If you find you canít seerepparttar 148027 forest forrepparttar 148028 trees, donít hesitate to get some outside help.

(c) 2004 - Kevin Dervin, KPD Marketing

Kevin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit for more information you can use to grow your business. Visit and subscribe to his free ezine.

7 Step Plan To Get Going With Networking

Written by Kevin Dervin

Continued from page 1

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesnít this just make sense?

5. Work at GIVING referrals and sharing valuable information. Thatís right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you donít have much of value to share with others (besides your business and what you provide). Part ofrepparttar key to getting good at giving is to not make assumptions. For example, donít assume that some basic resource (e.g., a web site) that youíre aware of is familiar to someone you might be talking to just because they arerepparttar 148022 ďexpertĒ in that field. Be willing to ask if they know aboutrepparttar 148023 resource and ready to share if they donít.

Want to get better at actually giving referrals? Hereís a simple question to ask someone youíre connecting with. ďHow am I going to know when I meet a really good prospect for you?Ē

Justrepparttar 148024 fact that you are willing to explore giving will elevate your know, like and trust factor.

6. Focus on Quality, not Quantity, Quantity, Quantity. Itís not necessarily aboutrepparttar 148025 number of connections you make, but aboutrepparttar 148026 quality ofrepparttar 148027 ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to knowrepparttar 148028 other person(s) and whatís important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

7. Be persistent, but be patient. The goal of a networking event shouldnít necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to getrepparttar 148029 relationships developed and nurtured.

Donít approach networking as a scary proposition or a necessary evil for being in business. Takerepparttar 148030 pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector youíll eventually be ready to reap what you sow.

(c) - Kevin Dervin, KPD Marketing

Kevin Dervin is focused on helping businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit for more great marketing information you can use in growing your business today. KPD Marketing

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