Those Telltale Typos

Written by Marcia Yudkin


Continued from page 1

* Actually dial all phone or fax numbers to make sure you haven't transposed digits or worse. It's common for people to confuse their own phone and fax numbers, for instance. Test URLs inrepparttar same way, and carefully examine ZIP codes and street numbers.

* In a recurrent publication, like a newsletter, or a letter you're adapting for a new recipient, make sure you've appropriately changed all dates and no-longer-relevant information deep inrepparttar 129247 piece.

* Confirmrepparttar 129248 spelling of all place names, company names and proper names. Oftenrepparttar 129249 reference desk of a public library will check atlases and business encyclopedias for you over repparttar 129250 phone.

* Take another look at stated prices. Missing decimal points, switched numbers, shipping costs updated in one spot and not another all bollix uprepparttar 129251 ordering process.

* Double-check your headlines and any corrections or additional copy inserted atrepparttar 129252 last minute. Mistakes there are hardest to see.

Not convinced that misspellings make a difference? Recently in Wellesley, Massachusetts, a man handed a bank teller a note that read: "Give me your 10s and 20s and no die pack." Distracted byrepparttar 129253 misspelling of "die" for "dye,"repparttar 129254 teller had to rereadrepparttar 129255 note to realize that this was an attempted stickup. Indignant, she crumpled uprepparttar 129256 note and toldrepparttar 129257 guy, "I'm not going to give you any money. Now getrepparttar 129258 hell out of here." He obeyed, his message having failed to get across.

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


Write your Publishable Article Fast--With an Angle!

Written by Judy Cullins


Continued from page 1

If you keep your numbers reasonable--say around ten, you can userepparttar other tips in other articles. Sometimes you can offer a resource to your reader in your tip as an example of solvingrepparttar 129245 problem.

4. Write a myth and solutions Article.

This kind of article is one of my favorite because myths abound in book publishing and promotion. These keep authors from expressing their brilliance. Emerging authors think that traditional publishes will actually promote them. How about this myth? "Bookstores are a Great Place to Sell Books" or "you need an agent or publisher to write and publish a well-respected book," or "you needrepparttar 129246 print media to publicize your products or service."

Afterrepparttar 129247 myth,repparttar 129248 book coach then sharesrepparttar 129249 real truth and what aspiring writers can do about it to succeed.

5. Write an interview.

Choose a credible expert or dynamic online personality to interview, and offer not only how-to-solutions, but allowrepparttar 129250 public to seerepparttar 129251 personal side ofrepparttar 129252 person. I have participated in several of these. It's a great way to be seen by thousands of people Online each timerepparttar 129253 article runs. Interviews are usually done in question and answer format. Always userepparttar 129254 specific questions to get more interesting answers. You can also recycle this information for more content on your Web site or in your own ezine.

6. Write your success story.

Author Debbie Allen asked me to write my online marketing success story for her new book. I shared this: Two friends dragged me torepparttar 129255 Web--one insisted I set up a Web site--the other introduced me torepparttar 129256 concept of coaching via telephone, and using email such as an online newsletter to draw new clients and stay in touch with other ones. Curious, I spent time expanding my teleseminar and ebook business Online. Learning from these information articles, I wrote 4 new books to help others succeed on Online. I've never looked back.

Web sales jumped from $75 to $2265 in just five months. In eight months, sales soared to $3000.Consistent sales each month made up over 1/2 my income.

I thought, I need to share this gold with others! And, so a success story is born and shared with anywhere from 1000 to 500,000 ezine readers in cyberspace. It's also included in Debbie's print book "Brazen Online Promoters" published in 2002. Three of my articles appeared inrepparttar 129257 book.

You have ideas for your article format. Now choose an outstanding title and includerepparttar 129258 largest benefit to solving a challenge inrepparttar 129259 title. No matter what length your article is, it is well on its way to being a top Online and offline promotion method for your business.

Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: How to Drastically Increase your Traffic and Web Sales www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


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