Those Search Engine Blues

Written by Bill Daugherty

Continued from page 1

Number two - You can hire a search engine specialist. They do exist and I have heard that some of them are very, very good. These high priest ofrepparttar search engine world can get you a nice high ranking and keep you there. I have also heard that their fees are very, very high. Of course, it may be worthrepparttar 128173 money.

Number three - You can turn torepparttar 128174 pay-per-click type of search engine.

The frustration of trying to get a decent ranking onrepparttar 128175 traditional engines has given rise to a new breed calledrepparttar 128176 pay-per-click. It only takes a few minutes to get listed on these guys. You open an account, make a deposit of from $10 to $25.00 ($50.00 is nowrepparttar 128177 required amount on and then you list your keywords.

Your ranking under each keyword is determined by how much you are willing to bid on each listing (bids can be as low as 1 cent on most of these sites, 5 cents on

The great part is you only pay for results. Plus, all ofrepparttar 128178 pay-per-clicks I have seen, have a members area where you can log in and check onrepparttar 128179 amount of traffic each keyword is delivering to your site. If any of your keywords are not producing, just change it to what you think will be a better choice.

As you can seerepparttar 128180 pay-per-clicks do cost a little money, but it is money spent on results, not on speculation. Here arerepparttar 128181 URLs of a few you should check out if you are thinking about exploring this avenue.

Regardless of what you decide to do about your quest for a high listing on search engines and to rid your life of those search engine blues, don't ignore them. They are too important to keep out of your marketing mix. If your decision is to keep on banging your head againstrepparttar 128182 "big boys," God love you, I admire tenacity. I just don't haverepparttar 128183 time for it. But, let me know how you do.

Bill Daugherty is the editor of the Web marketing ezine, "E-Power Marketing." You can subscribe at: Visit Bill's latest project at: Contact Bill at:

Basics of Search Engine Positioning

Written by Renee Kennedy

Continued from page 1

There is a relationship between search results inrepparttar "engine" andrepparttar 128172 directory or directories that are associated with a particular search engine. It appears that many search engine's algorithms have been set to include results based onrepparttar 128173 directory. Therefore, it is imperative that you are listed inrepparttar 128174 directory associated with each search engine.

C. What happens when I submit my site to a search engine?

First,repparttar 128175 search engine's spider will visit your site immediately, and schedule your site for inclusion inrepparttar 128176 search engine's index.

Second, usually within a few weeks,repparttar 128177 engine will place your site in their index.

Third,repparttar 128178 spider will revisit your site, to include any updates. Once you are included inrepparttar 128179 index,repparttar 128180 spider will usually revisit every two weeks. The spider will also begin to "crawl" your site by followingrepparttar 128181 links off ofrepparttar 128182 page that you submitted. This process is also called "automatic update". With Excite - these new updates seem to be automatically included oncerepparttar 128183 spider has visitedrepparttar 128184 site. However, if you are dealing withrepparttar 128185 Inktomi spider - slurp - which gathers data for Hotbot, Snap, Yahoo! and others, this information may not be included in each particular engine's index for several weeks.

Fourth, when someone uses a search engine, they type "keywords" intorepparttar 128186 search box. They are submitting a query to a search engine. The search engine, depending on how it has been tuned, will pull up all ofrepparttar 128187 relevant sites which pertain to that query.

D. Variables That Affect Ranks

When you are optimizing your web pages for certain engines, you must always keep in mind that keyword frequency in text and location of your keywords, isrepparttar 128188 most important part of howrepparttar 128189 engine will rank your pages. ALL search engines rank pages based on frequency and location of keywords.

Some engines also are programmed to give a boost to pages which meetrepparttar 128190 following criteria:

1. link popularity

2. keywords inrepparttar 128191 title, most important keywords first

3. keywords inrepparttar 128192 names ofrepparttar 128193 linked pages for instance: educational toys

4. keywords in alt tags

5. keywords as names of images for instance: educational toys

6. keywords inrepparttar 128194 description tag

7. keywords inrepparttar 128195 keywords tag, most important keywords first

If you need more help, check out the book: This book will give you explicit and easy-to-follow directions on how to write for the Search Engines.

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