Design must help accentuate what you feel is important, that is what makes you money.

Design must direct eye to email subscription form and other information collection forms.

Design must make what IS important SEEM important.

Design must be simple, compelling, crisp, and professional. It must assist your credibility and make people feel that, yes, you're a worthy and reliable entity to do business with.

Conclusion

Right now millions of business people worldwide are cursing net for not delivering business and profits they thought it should when problem isn't Internet at all -- but predictable marketing problems that are making it impossible for Internet and your website to do what they're supposed to.

Now hear this: if your website isn't delivering profits now and hasn't delivered profits in past, merely throwing more traffic at that site is not answer, that won't solve problem.

If your site is not set up for profit -- using all suggestions in this report -- it cannot profit. More traffic and more time won't solve problem. You need to take your website in hand and make necessary changes to turn it into a MARKETING MACHINE and you need to do it NOW!

If you fail to take this action, your failure is inevitable and 100% predictable. Don't blame web when it's your own fault that your website isn't producing profits for you.

What To Do To Solve Your Site Problems

1) Go to http://www.trafficcenter.com/properties

This is what websites should look like. They are designed by top design talent on Internet. These are people who have designed THOUSANDS of websites for commercial purposes.

2) If you're running a small business, consultancy, professional practice or non-profit organization, then you can get a professionally designed Small Business Custom Web Site from Worldprofit for under $500! For complete details, mailto:customerservice@worldprofit.com

3) If you'd like a professional review of your website by Dr. Jeffrey Lant, mailto:drjlant@worldprofit.com

4) Get a FREE CONSULTATION on what can be done to improve your website. Go to http://www.trafficcenter.com/properties Click on FREE CONSULTATION

5) Put a flash banner on your website and start getting smart about collecting visitor email information. Remember, if you do not get this information you have NOTHING to work with and cannot develop necessary and lucrative relationship with your visitor. For assistance, mailto:customerservice@worldprofit.com

6) Subscribe to "Design Profit" Newsletter. It gives you detailed information on achieving website design success from a commercial perspective. Subscribe free at http://www.worldprofit.com/ezines

7) Get a copy of my best-selling book "Cash Copy: How to offer your products and services so your prospects buy them... now!" It's a classic 480 paged resource used by tens of thousands of businesses worldwide who want to make money. This no-nonsense resource is must reading for people who need to use words to motivate sales. Go to http://www.jeffreylant.com Click on "Order Books."

8) Don't wait. A website that isn't making you money today will not magically start making you money tomorrow. If you want profits, you need to think like a marketer and arrange your website accordingly, with both client-centered copy and design.

LAYOUT: - www.grayofficefurnishings.com - www.place-crete.com

For both of these sites, as discussed above, I wanted to go with a clean, sleek, compact design layout. This would accomplish consistency, clarity, easy navigation, visual interest, and a comfort level with viewer.

SHAPE: Working along with layout, I wanted to use shapes that reinforced some of conceptual ideas found within subject matter itself. - www.grayofficefurnishings.com With Gray Office Furnishings site, I chose to utilize some of basic "language" found in different types of furniture that they offered. This includes soft curves, hard edges, straight lines, repetition, contrast (big & small), grooves/cut pieces (moving parts), displacement, symmetry/asymmetry, organic/mechanical, etc. While using this "visual language," I strived to achieve a balance between all of above. Just as furniture is an art form, so was process of trying to capture balance of these contrasting ideas.

- www.place-crete.com With Place-Crete site, I used same "visual language" that I just described above with Gray Office Furnishings; however, with Place-Crete I had a different message to convey. Place-Crete deals with concrete, cement, engineering, construction, and like. Very industrial sounding stuff. Hard edges, straight lines, grid based blueprints/schematics, smooth finishes, hard surfaces, etc. So that became my "visual language" with their site.

COLOR: - www.grayofficefurnishings.com Just as described above in "Shape" section, there is a duality within characteristics of different types of furniture. I wanted to capture warmth of wood, and coolness of synthetic materials - vibrancy of some colors, and conservativeness of others. Once again, I tried to achieve a balance between these contrasts. There are different styles and themes of office furniture, and of course different types of people and offices. With this in mind, I had to create a site with a broader focus. My aim was to try and appeal to all of them in a professional, clean, and organized fashion.

- www.place-crete.com With Place-Crete, I wanted to capture cool smooth nature of concrete. In addition, I added a bit of "construction yellow" to counteract overwhelming coolness of this site. The goal was to create an image of professionalism, cleanliness, precision, and craftsmanship. I wanted to leave no doubt in viewers mind that this company meant business, and that they hold themselves to extremely high standards.

IMAGES: - www.grayofficefurnishings.com Just as with other design elements described above, I wanted to create contrast and balance between two opposing concepts. I tried to choose images that would capture these ideas... including color, shape, size, etc.

- www.place-crete.com I tried to utilize images that wouldn't necessarily reveal too much of messy details, but ones that would generate enough interest, and maintain design theme that has been established - cool, engineered, industrial, hard edge, precise, and clean. I wanted to create a sense of absolute confidence - a boldness that implied that this company knew exactly what it was doing, and can be trusted.

FONT CHOICE: - www.grayofficefurnishings.com - www.place-crete.com For both of these sites, font choice was fairly simple. Since both of these sites aim for a clean look, a simple and sleek sans-serif font such as Arial or Helvetica was used (sans-serif means that strokes of letters don't have caps or feet at its joints or ends like Times for example).

DOWNLOAD TIME: While both of these sites appear to be fairly "image heavy," they are not as bad in terms of download time as you might think. Nobody likes to wait forever to see your site... especially busy business people. Keeping audience in mind, I aimed to create perfect balance between beautiful imagery and reasonable download times. On one hand we didn't want to have a dry and boring site; and on other we needed it to download fast enough for our targeted audience.

CONCLUSION

Hopefully this has given you a better understanding of what goes into a well designed website. Even though much of design process has been revealed, it takes a real professional to bring it all together. It is, no doubt, an art form. But why sweat it? Why not let one of our experienced Website Design Experts do it all for you? Not only are we in our seventh year of putting people's businesses online, and not only have we been applying proven marketing concepts time and time again, but we've also got technical know-how to do exactly what it takes to make a website achieve what you want it to. When you order from us, you won't just be getting a site that looks pretty and applies our years of marketing experience, you'll be getting one that loads quickly and gets your point across effectively.

Many "Traditional Businesses" may not see a need for setting up a website... but it doesn't have to be difficult. With more and more of these types of businesses setting up shop online everyday, or even just a presence, it doesn't take long to realize that a website can be a useful tool in staying competitive. If you don't have one, your competition eventually will... if they don't already!