Continued from page 1
7. Hate change.
Put simply, it is far easier to sit back and do what you know, than to innovate.
Yet business or business person who is content to let things carry on as they always did will quickly find to their cost that world doesn't wait with them.
'Change is law of life. And those who look only to past or to present are certain to miss future.' John F. Kennedy.
8. Try once, then stop.
We are all guilty of this at some time. If at first you don't succeed, give up.
Success doesn't see it that way at all. The road to success is almost never paved. It is full of potholes, littered with blown down trunks of deserted dreams and blocked by obstacles. But there is gold at end, and unless you keep on trekking, you will never find it.
Edison made 10,000 useless light bulbs before he found one that worked.
J. K. Rowling sent Harry Potter to 20 publishers before one took her on.
They never gave up. Successful people don't.
'Many of life's failures are people who did not realize how close they were to success when they gave up.' Thomas Edison.
9. Think that you are more important than customer.
Let's be arrogant. We can tell our customers what they want, and they'll thank us for it. Yeah right. And Ford still make only black cars!
I had lunch with editor of a major British women's magazine a few years ago and asked her how she responded to feedback from her readers.
'My dear,' she said, 'I'm editor. It is my job to tell them what they want, not other way round.'
It came as no surprise that 6 months later she was fired, and a few months after that magazine folded.
Don't ever be guilty of corporate arrogance. Even might Coca Cola company can be brought to heel by angry consumers (over introduction in 1985 of New Coke). Just think what negative PR could do to you.
10. Sit back and wait for it to happen.
Whoever said 'Build a better mousetrap and they'll beat a path to your door', had no idea of how business works.
You can have best web site, best book, best store in mall, but if you don't tell anyone, so what?
The very word business means state of being busy.
Marketing and innovation are locks on door of successful businesses. Action is key that opens that door so that you can see, as Howard Carter put it when he opened tomb of Tutankhamen, 'Wonderful things.'
'The individual activity of one man with backbone will do more than a thousand men with a mere wishbone.' William J. H. Boetcker.
11. Listen to your peers.
Surely it is a good idea to listen to what your Dad has to say about your business? Or your sister, or doctor, or cab driver?
Everyone has an opinion. Unfortunately, most people are programmed to fail, and can't see positive aspect of anything.
If you allow other people's negativity to infect your thinking, all of your endeavors are doomed. Most will probably never even get started.
It is vital that you have faith in what you are doing. If you have that faith, and you have seriously thought through all issues, surround yourself with positive people and go for it.
12. Don't belive you can succeed.
What has self-belief got to do with it? Either you have a successful business, or you don't.
Trust me on this. If you have a cast-iron, unshakeable belief in your future success, then every action you take will be a positive one. It may take time, but you will be on right path.
Nothing else is more important than this self-belief.
But, moment you allow any doubt to creep in, you will instantly be on road to failure.
Let's give last word to Abraham Lincoln who said, 'Let no feeling of discouragement prey upon you, and in end, you are sure to succeed.'
Martin Avis is a management and training consultant. To get your unfair advantage (and 6 free gifts) in Internet marketing, business and personal success, subscribe free to his weekly newsletter, BizE-zine. mailto:subscribe5@BizE-zine.com or visit his information-packed website at http://www.BizE-zine.com