Let’s say you’re opening a hair salon. The benefit to your customer is that you are open hours other salons are closed, in evenings and on Sundays. Your target market is local professionals. You can find them in businesses in your area. You decide to reach them by holding a grand opening on a Sunday evening. You select a press release initially as your marketing material. You will send it to local newspapers three weeks before event.

Although it may seem simplistic, in reality this method is highly powerful. Whether you’re a new or existing business, you need to be marketing continually. This plan will keep you on track, on time and on budget.

If you have any questions about this marketing plan or would like to get a FREE e-mail consultation to Clarify Your Project or Plan, contact us at info@writersway.com. For information on more in-depth marketing plans, see our resources page.

© 2004 Andrea Susan Glass and WritersWay.com. Any reproduction of this article in any manner is prohibited without consent of WritersWay.com or author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”

There’s always a possibility of getting a full article on basis of a press release if you approach it properly. WritersWay can help you write and submit your press releases. We have experience and we know contacts. Our fees are very reasonable, and if you prefer, we can do regular releases on an ongoing basis, so you don’t even have to think about it! Contact us NOW to get more information or help with your next press release.

SAMPLE: This is an actual press release we wrote that had largest newspaper in county call for an interview, after which they ran a half page story with photo. CARDIFF—Christie Kramer, realtor with Century 21 Sea Coast in Encinitas, has started a Kids Book Club at Cardiff Library. To encourage kids to read and to support library, Kramer offers gift certificates for children ages 1 through 17 to purchase books at Book Nook, where used books are sold. The Book Nook is operated by Friends of Cardiff Library volunteers, and proceeds are used to purchase new books for library. After reading book, child is requested to send Kramer a book report, and following month she will send another gift certificate. She also requests that book be passed along to another reader. For more information or to register for program contact Kramer at Christie@christie4re.com.

© 2004 Andrea Susan Glass and WritersWay.com. Any reproduction of this article in any manner is prohibited without consent of WritersWay.com or author. We give permission to use this article on your Web site or e-zine if you reproduce it exactly as it appears here including this notice. Visit www.WritersWay.com for all your writing, editing and marketing needs and to order your FREE report, “Top Ten Tips on How to Write and Sell Your eBook for Maximum Profit with Minimum Effort.”