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Now, author of ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was one that named damn thing.
However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t have a clue what ebook was about, without opening it to find out. Now you might think that’s ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people’s eyes will be drawn to ebooks with a descriptive file name that tells reader instantly what ebook is about.
What’s big deal?
I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something.
The end result being:
* I never read these ebooks a 2nd time.
* I never signed up to any of newsletters that were being promoted by ebook authors. * I never bought any of products being recommended inside ebooks.
* None of these ebook authors made a single back end sale from me.
I wonder how many ebook buyers have done same as me? My very conservative guess is that at least 50% of people overlook ebooks on their PC with filenames they don’t recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename.
If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!
If you have worked hard to write an ebook, do yourself a favor and finish job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.
© Copyright Jason Lewis
Jason Lewis is Author of the new ebook ‘Website Not Required’ – 9 Sure Fire Ways to Make Money Online WITHOUT a Website! Click here now ==> http://www.websitenotrequired.com