Now, author of ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was one that named damn thing.

However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t have a clue what ebook was about, without opening it to find out. Now you might think that’s ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people’s eyes will be drawn to ebooks with a descriptive file name that tells reader instantly what ebook is about.

What’s big deal?

I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something.

The end result being:

* I never read these ebooks a 2nd time.

* I never signed up to any of newsletters that were being promoted by ebook authors. * I never bought any of products being recommended inside ebooks.

* None of these ebook authors made a single back end sale from me.

I wonder how many ebook buyers have done same as me? My very conservative guess is that at least 50% of people overlook ebooks on their PC with filenames they don’t recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename.

If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!

If you have worked hard to write an ebook, do yourself a favor and finish job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.

© Copyright Jason Lewis

Leading Example

Adam was first entrepreneur taking on task of naming all animals on earth and tending to Lord’s garden. I order for him to accomplish these things he needed to do a few things.

1. Set some goals 2. Have a Plan Action 3. Manage his time to be more productive 4. Get a clear understanding of his mission 5. Recognize people around him 6. Have a mentor who understood him 7. Get help he needed to be successful

Those that are entrepreneurs keep up good work and those of you would want to be an entrepreneur check your heart at door. Because once you enter house of entrepreneurship there is no turning back for true entrepreneur. We live to fight for financial freedom even if it takes years not days.

Jimmy L. Hutchinson Jr. is Senior Vice President of Tricomm Worldwide Funding helps give real estate investors a turnkey opportunity to financial freedom. Tricomm is a one shop for investors.

website: www.Tricommworldwide.com