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7.Re: email in
US, 39% of African-Americans and 39% of Hispanics use it on any given day, compared to 54% of white Internet users. (Source: Pew Internet and American Life Project)
8.However, it’s
Hispanics who like to IM. 64% said they used IM, while only 46% of whites and 46% of blacks said “yes”.
9.Hispanics lead in chat room usage. 40% participate in chat room discussion, compared to 35% of blacks, and 22% of whites.
10.Married people spend more money online (Nielsen/NetRatings) and use
Internet functionally, whereas singles use it for recreation and socializing.
52% of married surfers made an online purchase during
last six months, while only 47% of single surfers did.
Married folks bought homey things, like bedding, garden supllies and educational software. Singles bought things for entertainment, and financial services.
Top destination for singles was Match. Com, and for married, FamilyFun.com.
Source of data unless otherwise listed is CyberAtlas.com.
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Susan Dunn, MA, internet marketing coach, http://www.webstrategies.cc . Let us design and implement your marketing plan. Web strategies, web design, web copy, article writing and submission, ebook production and launch on Internet, pdf and print-on-demand formatting, cover design, sales letter, national and international press releases. For FREE ezine, mailto:sdunn@susandunn.cc and put “Checklist” for subject line.