This Here Web Ain't Big Enough For Both Of Us! - Can You Corner Web Market Share With Negative Actions?

Written by Francisco Aloy


Continued from page 1

If I've waxed too fantastically inrepparttar preceding paragraphs, I do apologize! The point is to explainrepparttar 120021 utter futility of arresting or trapping a corner ofrepparttar 120022 Web! By its very nature it'srepparttar 120023 agent of revolutionary change and growth; never to be proclaimed as your self-appointed kingdom! It won't work!

All Internet Marketers should considerrepparttar 120024 preceding when making policy decisions that deal with perceived competitors. Notice my usage ofrepparttar 120025 word "perceived." Just because an upstart business want's some ofrepparttar 120026 turf you formerly called your own, is no reason to engage in attrition and trench warfare.

These are much better options:

(a) Find weak areas in your competitor's business. Not so much forrepparttar 120027 purpose of exploiting them, but to see if you can supply some of their needs. No matter whatrepparttar 120028 copywriters say, all businesses have strong and weak areas.

(b) Look for product lines that are complementary and form linking relationships. The nature and placement ofrepparttar 120029 link will insure mutual benefit fromrepparttar 120030 agreement.

(c) When provoked by some ofrepparttar 120031 negative practices of other - less progressive - competitors, do what you must to uphold your reputation. If it's something trivial and small, turnrepparttar 120032 other cheek and seekrepparttar 120033 high road; not from altruism but to save your time, energy and attention for more productive endeavors. Pick your battles on principle and only when all other avenues are exhausted.

When all things are considered,repparttar 120034 best use of your time in maintaining market share should be spent in finding new resources and partners. Likewise, implementing new content delivery technology will prove very effective. By all means, every possible effort should be made to convert competitors into friends and partners.

The alternative is so unsavory:

Whilerepparttar 120035 Web continues its relentless gallop, leaving both you and your sparring partner inrepparttar 120036 dust; will you even recognize why you went into battle, inrepparttar 120037 first place?

==============================================

by Francisco Aloy

(C)2004 Francisco Aloy ============================================== Agreement reminder, not part ofrepparttar 120038 article: Please include my working hyperlink inrepparttar 120039 resource box. Remove paragraph before posting.



Francisco Aloy is the creator of The Newbie Business Guide. For more resources for website building, visit Mr. Aloy's website and look at our section on SiteBuilIt integrated hosting. http://www.newbie-business-guide.com/website_building.html


Postcard Marketing – Low Cost Visibility

Written by Claire Cunningham


Continued from page 1

6) MAKE AN OFFER - Do you have a booklet to give away? Are you offering a special discount? Postcard mailings can get outrepparttar word.

7) SAY THANKS – Use postcards to say thank you for business, referrals, or information.

Of course, for best results you need a good list. Make sure your mailings are going torepparttar 120020 right people. Also, you’ll get a better response if you offer something of value.

Finally, repeat, repeat, repeat! As with any marketing, repetition is critical. A single mailing may get a disappointing result. Don’t be surprised or discouraged. Keep at it with a consistent look, message and audience, and over time your message will sink in.

A response rate of 1-3% isrepparttar 120021 average, but you may be able to generate significant sales from those responses. Referral mailings can yield business that’s three or more timesrepparttar 120022 cost ofrepparttar 120023 mailing.

Copyright 2004 Clairvoyant Communications, Inc.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)


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