Think of Your Business in a BRAND New Way

Written by John Stanley


Continued from page 1

Your brand is your U.S.P Itís what you do differently from everyone else to make you stand out fromrepparttar crowd. Ensure you have a Unique Selling Proposition (U.S.P) and promote it via your brand.

Donít be afraid to take risks with your brand Successful businesses take risks, especially in such a volatile world. Encourage your team to take risks whilst preserving your brand integrity. But donít forget to support your risk takers.

Support your team allrepparttar 150135 time If you donít support your team, they wonít grow your brand. They arerepparttar 150136 ones that haverepparttar 150137 maximum customer contact and they arerepparttar 150138 ones that need support.

Focus on your real customers Not everyone wants to deal with you and your garden centre. Identify who your true advocates are and make sure your whole team are aware whom they are. Your brand success revolves around these people selling your brand for you by word of mouth.

Keep up with trends For your brand to be relevant, customers are looking to you to be a leading edge retailer. They want you to offerrepparttar 150139 latest trends, fashions and colours. Keep up to date, readrepparttar 150140 relevant magazines and ensurerepparttar 150141 whole team are aware of those trends.

Be seen as a leader in your community,repparttar 150142 industry and by your team and promote your brand at every opportunity. Itís a never ending process, but it will deliver success.

John Stanley is a conference speaker and retail consultant with over 20 years experience in 15 countries. John works with businesses around the world assisting them with their merchandising, staff and management training, customer flow, customer service and image. Visit www.johnstanley.cc or email us on newsletter@johnstanley.cc.


Why are Reverse Mergers Often the Victims of Short Sellers?

Written by Joseph Quinones


Continued from page 1

(2). The shareholder base: In order for a company be listed onrepparttar NASDAQ Small-Cap market orrepparttar 150126 OTC Bulletin Board it must have a specified number of shareholders to qualify for listing.

(2A). Improper due diligence: Prior to purchasing a shellrepparttar 150127 private company along withrepparttar 150128 consultant that they retain to assist them inrepparttar 150129 Reverse merger should do a complete review ofrepparttar 150130 shareholder list. some of those shareholder may have excessive number of shares andrepparttar 150131 true beneficial owner may berepparttar 150132 shell owner orrepparttar 150133 consultant himself, there are a lot of smooth talking wolves posing as consultant who are operating in conjunction withrepparttar 150134 shell owner.

Solution: First runrepparttar 150135 consultantís named and his previous employer through google and see if he has been convicted of any securities related crimes and has been barred from participating in any stock related transactions. Second writerepparttar 150136 regulator and request that consultants be required to have a website with their name on it, most of this unscrupulous character operate in a stealth manner so that regulators canít detect their activities.

Petitionrepparttar 150137 Securities and Exchange commission requesting a reduction inrepparttar 150138 number of shareholders require for listing, and if a shell has too many shares outstanding donít buy it!

(3), Market Makers: Market makers in OTC Bulletin Board Securities are permitted to maintain a short position in securities that they are acting as market makers, but what some trader do is they register for a stock and go out sell stock onrepparttar 150139 bid (the price other market makers are willing to pay) and immediately cease to make a market inrepparttar 150140 stock and keeprepparttar 150141 short position.

Technically when a trader does this, he is circumventingrepparttar 150142 intent ofrepparttar 150143 rule which allows market makers to short a stock in his role as a market maker.

Solution: Require traders to remain acting as market makers until they purchaserepparttar 150144 stock back, also regulators must make clearing agent to enforcerepparttar 150145 rules concerningrepparttar 150146 delivery ofrepparttar 150147 securities on settlement or execute a buy in (buyrepparttar 150148 stock back and chargerepparttar 150149 seller) ifrepparttar 150150 seller fails to deliverrepparttar 150151 stock withinrepparttar 150152 prescribed period of time.

I believe that these reforms will go a long way in alteringrepparttar 150153 climate for participant in Reverse merger, and in removingrepparttar 150154 vulturesrepparttar 150155 prey on unsophisticated business owner fromrepparttar 150156 market place.

But untilrepparttar 150157 regulators actrepparttar 150158 responsibility is onrepparttar 150159 business owner to performrepparttar 150160 proper research, if I sound like a crusader maybe that is becauserepparttar 150161 industry has been good to me and I hate to seerepparttar 150162 vultures taking it over.

If you are thinking about doing a reverse merger and have questions contact us at: www.genesiscorporateadvisors.com

Email: josephquinones@genesiscorporateadvisors.com



Joseph D. Quinones, President of Genesis Corporate Advisors has spent over 25 years in the securities industry. In 1992 he founded JDQ Financial Group, Inc. and proceeded to build it up from a one man operation to the point where it employed many traders, advised numerous client and generate millions in revenues.


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