Your brand is your U.S.P It’s what you do differently from everyone else to make you stand out from crowd. Ensure you have a Unique Selling Proposition (U.S.P) and promote it via your brand.

Don’t be afraid to take risks with your brand Successful businesses take risks, especially in such a volatile world. Encourage your team to take risks whilst preserving your brand integrity. But don’t forget to support your risk takers.

Support your team all time If you don’t support your team, they won’t grow your brand. They are ones that have maximum customer contact and they are ones that need support.

Focus on your real customers Not everyone wants to deal with you and your garden centre. Identify who your true advocates are and make sure your whole team are aware whom they are. Your brand success revolves around these people selling your brand for you by word of mouth.

Keep up with trends For your brand to be relevant, customers are looking to you to be a leading edge retailer. They want you to offer latest trends, fashions and colours. Keep up to date, read relevant magazines and ensure whole team are aware of those trends.

Be seen as a leader in your community, industry and by your team and promote your brand at every opportunity. It’s a never ending process, but it will deliver success.

(2). The shareholder base: In order for a company be listed on NASDAQ Small-Cap market or OTC Bulletin Board it must have a specified number of shareholders to qualify for listing.

(2A). Improper due diligence: Prior to purchasing a shell private company along with consultant that they retain to assist them in Reverse merger should do a complete review of shareholder list. some of those shareholder may have excessive number of shares and true beneficial owner may be shell owner or consultant himself, there are a lot of smooth talking wolves posing as consultant who are operating in conjunction with shell owner.

Solution: First run consultant’s named and his previous employer through google and see if he has been convicted of any securities related crimes and has been barred from participating in any stock related transactions. Second write regulator and request that consultants be required to have a website with their name on it, most of this unscrupulous character operate in a stealth manner so that regulators can’t detect their activities.

Petition Securities and Exchange commission requesting a reduction in number of shareholders require for listing, and if a shell has too many shares outstanding don’t buy it!

(3), Market Makers: Market makers in OTC Bulletin Board Securities are permitted to maintain a short position in securities that they are acting as market makers, but what some trader do is they register for a stock and go out sell stock on bid (the price other market makers are willing to pay) and immediately cease to make a market in stock and keep short position.

Technically when a trader does this, he is circumventing intent of rule which allows market makers to short a stock in his role as a market maker.

Solution: Require traders to remain acting as market makers until they purchase stock back, also regulators must make clearing agent to enforce rules concerning delivery of securities on settlement or execute a buy in (buy stock back and charge seller) if seller fails to deliver stock within prescribed period of time.

I believe that these reforms will go a long way in altering climate for participant in Reverse merger, and in removing vultures prey on unsophisticated business owner from market place.

But until regulators act responsibility is on business owner to perform proper research, if I sound like a crusader maybe that is because industry has been good to me and I hate to see vultures taking it over.

If you are thinking about doing a reverse merger and have questions contact us at: www.genesiscorporateadvisors.com

Email: josephquinones@genesiscorporateadvisors.com