Things to Know if You're Marketing on the Internet

Written by Susan Dunn, Marketing Coach


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9. According to Economist Intelligence Unit (EIU), Sweden has overtakenrepparttar US in terms of “e-readiness,” defined as “the extent to which a country’s business environment is ready for Internet-based commercial opportunities… Ranking is based on factors such as connectivity and technology infrastructure, business environment, consumer and business adoption, social and cultural infrastructure, and legal and policy environment and support services.” They attributerepparttar 120960 downturn inrepparttar 120961 US economy forrepparttar 120962 new dominance by Scandinavian countries in particular.

10. 580 million people worldwide now have Internet access, as opposed to 563 million inrepparttar 120963 3rd quarter of 2002. Leaders: The US postedrepparttar 120964 largest increase in number of adults, but as a percentage of population, Spain saw a 22% increase. Germany,repparttar 120965 UK and Italy haverepparttar 120966 largest at-home Internet populations in Europe. Sweden, Hong Kong andrepparttar 120967 Netherlands and Australia haverepparttar 120968 most mature Internet markets. (Nielsen NetRating, 2003)

11. According to CyberAtlasInternet, a sample of e-commerce sites recorded a 72.5% failure rate. The week before Mother’s Day (2003), TeaLeaf analysts uncovered Web application errors in 75% ofrepparttar 120969 gift, card, candy and flower sites they examined, with almost 65% attributed to user failure errors, which typically go undetected by site administrators.



©Susan Dunn, Internet Marketing Coach, http://www.webstrategies.cc . Market research, web design, web critique, computer remote help, marketing plans and proposals, strategies that work. Mailto:sdunn@susandunn.cc for free ezine and put “checklist” for subject line.


Tantalizing Headlines: Do's and Don'ts

Written by Marcia Yudkin


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Understandingrepparttar mindset of those culling through press releases will help you craft informative headlines. If you need a lot of words to write a clear headline, go ahead. A good guideline is to include as many of journalism's classic "Five W's" inrepparttar 120959 headline as you can: who, what, when, where and why or how. To address editors' top three concerns, make sure you specify what you're promoting, who would care about it and what makes it newsworthy.

To return torepparttar 120960 three unfortunate examples found online, we can fixrepparttar 120961 first specimen along these lines:

The New Underground Railroad, New Book, Helps Free Wage Slaves from Bondage With a Beginner's Introduction to Stocks, Bonds and Investing.

The second headline improves with a few more details:

HP Wheels Out Year-long Traveling Exhibition of Truck- Mounted Homes Filled with Digital Photography, Computing and Entertainment Products.

Andrepparttar 120962 annoyance factor disappears fromrepparttar 120963 third headline when we revise it as follows:

Little Kids Updates Sqwish Ball, Specialty Toy fromrepparttar 120964 1990's for Age 5 and Up, With a Holographic Shimmer.

If after adding clarity, you can also inject some wordplay or fun intorepparttar 120965 headline, go ahead. But media people giving your headlines just three or four seconds of attention aren't really looking for entertainment. They're on a hunt for relevance, and cuteness runsrepparttar 120966 danger of getting in their way.

Marcia Yudkin is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm .


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