Things You Might Like to Know about Copyrights

Written by Jan K.

Continued from page 1
before yours. It's a good idea to formally copyright any text that you are planning to market. So, if you're convinced thatrepparttar world population-at-large is in desperate need of "Breeding Guppies,What Every Ichthyologist Needs to Know" and you plan to sell it on Ebay for $19.95, you should apply for a formal copyright. Just havingrepparttar 108204 copyright, however, doesn't mean that other people can't quote your work. They may do so, as long as you are given full credit for having written it prior to their use. This is called a "reference" or a "citation" and generally, whatever passage is being quoted will appear offset in quotation marks (so thatrepparttar 108205 reader can visualize which words belong to someone other thanrepparttar 108206 author ofrepparttar 108207 text in whichrepparttar 108208 quote appears). Of course, at present repparttar 108209 contingent of Copyright Police is not up to tracking down every single instance of copyright infringement, and chances are that not everyone cites original authors as scrupulously as they should, so beware of whom you casually let look at or read your text (or to whom you give a copy). Copyrights are not forever. Typically, a copyright lasts for 50 years pastrepparttar 108210 natural life ofrepparttar 108211 original author. Authors' heirs may sometimes re-apply for copyrights, but generally written texts that are this old are considered "public domain" and may be reproduced without payingrepparttar 108212 author's family a royalty fee. Inrepparttar 108213 publishing world, you will find that many publications require that you relinquish your copyrights torepparttar 108214 work in return for having your work published. This is a fairly standard procedure—unless your name happens to be Stephen King or Danielle Steele. Once you've relinquished your copyright to a given work, you can not sell or submit that text again unless you get express approval fromrepparttar 108215 publisher that now ownsrepparttar 108216 copyright. There are sites onrepparttar 108217 World Wide Web where you can post your work for others to read or use as they see fit, so-called "free sites." In cases such as this, there should be a disclaimer that anyone who uses or reproduces your work must give you full credit. Whether this happens allrepparttar 108218 time is certainly a matter for some speculation, but your safeguard is that you ownrepparttar 108219 copyright and if you find that someone is profiting from your work and that you have not been compensated, you can file a copyright infringement suit against them. As ofrepparttar 108220 date of this article,repparttar 108221 current copyright fee is $30. All repparttar 108222 instructions and necessary forms can be found on U.S. Copyright Office's web site: I have copyrighted several texts and advise that you mail your application with a "Return Receipt Requested" fromrepparttar 108223 U.S. Post Office. This is your proof thatrepparttar 108224 Copyright Office has received your copyright application.

Jan K., The Proofer is a full-time freelance proofreader and copyeditor. In business since 1995, she has enjoyed working for a diverse world-wide clientele, covering subject matter including academic research, medical law, consumer surveys, and self-help materials. Please visit for more information.

Back to the copywriting basics

Written by Mark Laing

Continued from page 1
* Tellrepparttar truth. Not only will you avoid being sued, but you'll achieve credibility. This translates into long term profitability. Trust us. * Similar torepparttar 108203 last point, don't exaggerate. Killrepparttar 108204 superlatives andrepparttar 108205 exclamation marks. Letrepparttar 108206 reader decide if they're excited or not. If you've done your job, they will be. * For website copy, use bullets and point form, and break up copy with subheads. Short attention spans and monitor-induced eyestrain make this essential. * Forget word counts and padding your copy. Say what you have to say - if it only takes 150 words to get your message out (or 75, or even 25), that's a good thing. You've made your point, and your reader can move on and buy your product or service. * After you've finished writing, read your copy out loud to yourself. You'll be surprised at how many mistakes you'll catch this way. It also lets you know if your writing has a natural flow to it. * Don't fall in love with a particular phrase or paragraph, no matter how great it sounds. Ask yourself, 'does it fit intorepparttar 108207 objective of my copy?' Ifrepparttar 108208 answer is no, kill it. * Don't be happy with your first draft. Edit, rewrite, and edit some more. Onrepparttar 108209 other hand, you're not following inrepparttar 108210 footsteps of Hemingway ... don't overedit or overanalyze, or you'll never finishrepparttar 108211 job. * When you're done, be receptive to constructive criticism. Let others read your work before it goes online, and if they point out mistakes, rewrite.

Followingrepparttar 108212 above advice will go a long way to ensuring your web copy is readable and does what it's supposed to do - promote your business.

Mark Laing is a copywriter and the content creator for , a website featuring graphic design and copywriting resources for newsletter editors/publishers, webmasters and other creative professionals.

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