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Are there various styles or sizes? What’’s price difference? What features/accessories come with system?
This is one time to focus on benefits, to make yourself available for questions, and to direct your site visitor toward your product/service.
Step Three - Evaluation - Eliminating products/services/companies and deciding who’’s best. After you’’ve gathered a good bit of information, you’’ll begin to weed through product brands and companies to determine which one you will actually buy.
A site visitor in this stage will likely come to your site for additional information, to find answers to questions he/she came up with since last visit, or to double check facts and figures.
This is a good time to not only focus on benefits, but also to have customer service, warranty, price incentive, and other information available.
Step Four - Purchase - Actually buying your product/service. Finally! After all this time, customers are ready to buy! Support their decisions by making your ordering process and shopping cart quick and simple to use.
Step Five - Buyer’’s Regret - Wondering if they made right decision. This is where money-back guarantees can save you! Most people simply need reassurance that they *can* get their money back if need be. Especially with high-ticket items, buyer’’s regret is common. Reinforce their buying decisions by letting them know they can contact you with any problems they have. So, as you can see, even though every stage in process is different, same exact keyphrase could be used to search ‘‘Net for information. Create your site to accommodate every step in buying process. Don’’t assume that - just because someone typed your keywords into a search engine - they are automatically ready to buy.
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