Marketing: There’s More to Marketing ROI (return on investment) Than Meets the Eye

There’s More to Marketing ROI (return on investment) Than Meets the Eye

Written by Joy Gendusa

Continued from page 1
The professionalism of repparttar

postcards is something that is effective: it gets attention, it keeps repparttar 119667

image that we want to keep, it creates repparttar 119668

reach, it creates repparttar 119669

response and keeps our leads in a very high range. We probably average around 7,500 post cards per week. Out of 7,500 post cards we’ll get in an average of 15-20 leads. Of repparttar 119670

15-20 leads at least a third of them come to our introductory seminar. So say 5 or 7 people show up and they pay $1,700 a piece. Off of that we close a further $30-40,000 for services. The money we have put into repparttar 119671

postcards is like a drop in a bucket compared to what we get back. We know that repparttar 119672

more promotion we send out, repparttar 119673

more return we’re going to get. It always works.” That is excellent marketing ROI. Measurable Solutions spend about $2,275 for 7,500 full color post cards. That includes printing, postage, mailing (including repparttar 119674

mailing list). From that they get between $8,500 and $11,900 in immediate response for an introductory seminar and an additional $30-40,000 follow-up sales. Spend $2,275, earn $40-50,000. You don’t need to have majored in advanced math and rocket science to work that one out: that is what is meant by marketing ROI! Results of direct mail marketing vary from business to business but repparttar 119675

principle holds and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI. Don’t worry about response rate if your marketing ROI is high.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

Find Clients By Saying No

Written by Susan Harrow

Continued from page 1

3. Say yes to repparttar clients you want.

By actually having repparttar 119666 experience she wants right now she is saying *yes* to repparttar 119667 type of future clients she desires. If it's media exposure you want call up a friend to act as a reporter and interview you. If you want an article to appear about you mock up a few points and paste it in that specific publication. Put it up on your bulletin board where you can see it daily. If it's more clients you need then find some friends who fit repparttar 119668 bill and give them some of your expertise. To further your knowledge C.J. Hayden's book *Get Clients Now!* will help you get things moving. You can order an autographed copy at http://www.GetClientsNow.com. C.J. also has a newsletter packed with ideas.

4. Discover repparttar 119669 secret of saying yes to a happy life in three words.

The best way I've ever heard to say no to what you don't want and yes to what you do is this: An American journalist asked Gandhi, *Can you tell me repparttar 119670 secret of your life in three words?* *Yes,* said Gandhi with a twinkle. *Renounce and enjoy.*

My agent Patti Breitman and her co-author Connie Hatch, (also two wonderful clients of mine) penned *How to Say No Without Feeling Guilty and Say Yes to More Time, More Joy, and What Matters Most to You.* Called *An ultimate tool kit for reclaiming your time without hurting feelings,* this is one book you will want to say *yes* to. Order it at your local bookstore or through http://www.amazon.com. I took repparttar 119671 class and learned techniques I use on a daily basis in my work and personal life. I keep a few of those phrases taped to my computer. Invaluable!

Learn more about getting good press and self-promotion to gain publicity for your business, product or cause in *Sell Yourself Without Selling Your Soul*(HarperCollins). Go to http://www.prsecrets.com for your free excerpts today.

Susan Harrow, CEO of PRSecrets.com and BookedOnOprah.com, is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6-Figure Book Advance.* Clients include CEOs, bestselling authors and entrepreneurs who have appeared on Oprah,60 Minutes,NPR,and in TIME, USA Today,Parade, People,O,NY Times,WSJ,and Inc.

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