There Should Be More to your SEO Consultant Than RankingsWritten by David Leonhardt, SEO Consultant
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That's not an SEO challenge; that's a math problem: searches x marketshare = visitors
I responded with a few factors that override mathematics in SEO game, including site's title tag and description tag, as well as whether term lends itself to scrolling. I also pointed out that it depends on title tags and description tags of competition, too.
Another factor that makes predicting traffic difficult is abandonment factor Ė how many people click on none of results because they get interrupted or confused, or abandon search for a new one because they find themselves off-topic or searching too broadly.
It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that average searcher might never scroll a screen or two to see organic (natural) results.
And, of course, it also depends on color of walls in room searcher is clicking from, weather outside and how well they slept last night. But there is little you can do about that.
What you can do is to work with your SEO consultant to choose most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and search engines. Then make sure he is monitoring not just rankings for your key search terms, but also description used by each of search engines.
A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic
David Leonhardt is a Ottawa-region freelance SEO consultant and a successful website marketing consultant. Pick up a copy of his SEO online e-book.
The Truth About Why People Search!Written by Chet Childers
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† At some point, motive for your search changed from informational to emotional.† Why did you look for a PDA to begin with?† Oh, you are stressed.† Your daily life is chaotic!† You have a time management and organizational problem and you perceive a personal digital assistant may solve it.† Emotional elements were under surface of your search all along! † Very simply, two things can happen in a search engine search.† The search initiates as a fact-finding task and at some point factual search transcends to an emotional level.† Or, search commences to fulfill an emotional desire or to solve a problem causing emotional discomfort.† The more emotionally involved a person becomes, more likely he or she is to respond or act by converting search into acquisition of a product or service. † As a smart Internet or pay-per-click marketer, you should apply this insight to reach your target audience.† Consequently, you capture your target market by satisfying emotional needs or solving emotional problems.† You begin by utilizing targeted keywords and targeted ad text.† Consider what following words or word pairs denote:† learn, tip, help, solution, idea, how to, how would, discover.† They express an ability to identify and solve a problem.† † Letís now take a moment to summarize first secret or fact of Internet and pay-per-click marketing: † You must understand that people who "search and convert" are emotionally driven to satisfy a need or solve a problem and you must target your keywords and ad text with emotional content to motivate action. † Letís confess this lesson may seem as basic as Marketing 101.† However, many savvy business owners miss what may not be as obvious as one would think.† Take a look at some ads on Overture or Google AdWords.† Youíll be surprised to learn how many misinformed advertisers are wasting money!
Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website profitability. His clientsí websites offer window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and many more products. Click http://www.ThePayPerClickMarketer.com and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success."