There Should Be More to your SEO Consultant Than Rankings

Written by David Leonhardt, SEO Consultant

Continued from page 1

That's not an SEO challenge; that's a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics inrepparttar SEO game, includingrepparttar 128240 site's title tag and description tag, as well as whetherrepparttar 128241 term lends itself to scrolling. I also pointed out that it depends onrepparttar 128242 title tags and description tags ofrepparttar 128243 competition, too.

Another factor that makes predicting traffic difficult isrepparttar 128244 abandonment factor Ė how many people click on none ofrepparttar 128245 results because they get interrupted or confused, or abandonrepparttar 128246 search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads thatrepparttar 128247 average searcher might never scroll a screen or two to seerepparttar 128248 organic (natural) results.

And, of course, it also depends onrepparttar 128249 color ofrepparttar 128250 walls inrepparttar 128251 roomrepparttar 128252 searcher is clicking from,repparttar 128253 weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to chooserepparttar 128254 most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans andrepparttar 128255 search engines. Then make sure he is monitoring not justrepparttar 128256 rankings for your key search terms, but alsorepparttar 128257 description used by each ofrepparttar 128258 search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic

David Leonhardt is a Ottawa-region freelance SEO consultant and a successful website marketing consultant. Pick up a copy of his SEO online e-book.

The Truth About Why People Search!

Written by Chet Childers

Continued from page 1
† At some point,repparttar motive for your search changed from informational to emotional.† Why did you look for a PDA to begin with?† Oh, you are stressed.† Your daily life is chaotic!† You have a time management and organizational problem and you perceive a personal digital assistant may solve it.† Emotional elements were underrepparttar 128239 surface of your search all along! † Very simply, two things can happen in a search engine search.† The search initiates as a fact-finding task and at some pointrepparttar 128240 factual search transcends to an emotional level.† Or,repparttar 128241 search commences to fulfill an emotional desire or to solve a problem causing emotional discomfort.† The more emotionally involved a person becomes,repparttar 128242 more likely he or she is to respond or act by convertingrepparttar 128243 search intorepparttar 128244 acquisition of a product or service. † As a smart Internet or pay-per-click marketer, you should apply this insight to reach your target audience.† Consequently, you capture your target market by satisfying emotional needs or solving emotional problems.† You begin by utilizing targeted keywords and targeted ad text.† Consider whatrepparttar 128245 following words or word pairs denote:† learn, tip, help, solution, idea, how to, how would, discover.† They express an ability to identify and solve a problem.† † Letís now take a moment to summarizerepparttar 128246 first secret or fact of Internet and pay-per-click marketing: † You must understand that people who "search and convert" are emotionally driven to satisfy a need or solve a problem and you must target your keywords and ad text with emotional content to motivate action. † Letís confess this lesson may seem as basic as Marketing 101.† However, many savvy business owners miss what may not be as obvious as one would think.† Take a look at some ads on Overture or Google AdWords.† Youíll be surprised to learn how many misinformed advertisers are wasting money!

Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website profitability. His clientsí websites offer window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and many more products. Click and enroll in our e-course, "Discover Tips and Secrets for Pay-Per-Click Marketing Success."

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