Finally, I turned my attention to copy.

Step Three – Writing Copy

I already knew that copy was major player of game. For this reason, I strategically placed keyphrase in title bar of site, used it in header section and made very sure to achieve a keyword saturation ratio of around 3% - 4% within body copy.

The End Result

When all was ready, I submitted site to major free engines including Google, AltaVista, Lycos, HotBot and others. The first submission took place on March 20th. My site finally hit Google and Lycos on May 8th – some 7 weeks later.

I typed in “copywriting course” and – low and behold – it was #1 on Google and #2 on Lycos!

The Amazing Part

What’s so amazing? I used NO description tag or keyword tag! I had forgotten all about it. When I went back to site to view source code – I found no tags. (Go ahead and take a look… you won’t find them either.)

So, *is* copy key to good search engine rankings? I’d say this proves it beyond shadow of a doubt.

While META tags are beneficial (especially title tag), they are not only factor at play. Search engine compatible copywriting plays a much more important role than any other “trick” in book.

FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com

First, define your market and determine their need. Then create product to fit need (market). In process if need happens to hit their "hot button" (passion)...that's all better!

Which brings us to another point...passion or enthusiasm. Enthusiasm is not only exciting, it is contagious! Use it in describing/marketing your products. Your buyers will get caught up in it. Your buyer may delay buying on "need", but "passion" requires instant gratification!

In this age of "instant gratification" people want information that gives answers...right now. The Internet, e-books and e-booklets are all excellent sources for marketing your information...instantly.

E-books and e-booklets,even printed booklets, by their very nature are designed to be short and to point. This gives your buyer a clear, quick and precise message (instant gratification).

People love solutions. Let your readers know you solve their problems, you solve them fast and you can solve them....now.

Buyers will find it difficult to say no when you have given them an exceptional reason (benefit) to say....yes!