I determined financial goal I wanted to attain within next six years. Then, based on my current speaking fee schedule, I calculated that to produce that result I would need to deliver 500 presentations.

Hence, “The Lucky 500”: 500 companies or decision-makers who will hire me to deliver my message that will help them focus resources on breakthrough objectives to improve their productivity, profitability, and creativity, and create outrageous success.

So lesson I learned through painful experience (which I have incorporated into Planning segment of my keynote speech, “Frank Sinatra Didn’t Mover Pianos!”), start with end in mind.

P.S. I have also discovered that using this approach - having a specific target of 500 presentations – makes it easier to take “No’s” that are an inevitable part of cold calling prospective clients. (The close ratio in my business is only about 1 out of every 20 to 30 calls.) My aversion to those “No’s” was what caused me to stop making cold calls, which led to decline of my business. Now, my attitude is that I “only” have to find 500 companies or decision-makers to reach my goal. So, if not this prospect, then possibly next. If I get a “no” I move on to that next call immediately because sooner I do, sooner I will find my “Lucky 500”!

4. Be An Insider

You need to be active within your industry. Stay in touch with current trends, follow activities of your competitors, and talk with like-minded people. Be on cutting edge by constantly expanding your network of contacts. You'll discover you can then tap into your market more easily and target your promotional efforts with greater success.

5. Know Your Customers

Understand who your customers are, where they congregate, what they need, why they need it... in short, get inside their skin. When you know your customers you can hit their "what's in it for me?" buttons. Offer them more than they need - both before and after sale - and your efforts will pay off.

6. Give People Benefits

Realize that when people become interested in something they have a voracious appetite for information. If they've made an impulse decision to buy, they want information to justify that decision. If they haven't decided to buy, they need information before pulling out their credit card. Either way, you must come through to secure sale.

Seek to inform people rather than sell to them. Inform them in ways that show what they will gain. Give them enough to feel empowered as an informed buyer.

7. Use Power of Words

Words are magic when their power is understood. In hands of a skilled marketer words are crafted to create a sense of need and urgency in people.

Words arouse emotions. Used right they can conjure up vivid and seductive mental imagery. Words can inspire trust of a spy or satisfy logic of a mathematician. Words can motivate people to act on unfulfilled needs and desires. Use words to induce emotional responses in people and you will achieve your marketing objectives.

Rudyard Kipling called words a powerful drug. Use language to your advantage and seize power of this drug.

These seven strategies are very powerful for dynamic marketer. Set your sights on a desired outcome, throw in a little enthusiasm, and you've got a formula that's nothing less than magic.