The very basics of design

Written by Marsha Maung

Continued from page 1

Fonts There are tons of free fonts (quite incredibly attractive ones at that) that you can find offrepparttar Internet forrepparttar 141357 design of your marketing stuff Ė butrepparttar 141358 sad news is that itís not always possible to use all of them. Keep to one single font forrepparttar 141359 content in your design, and if you wish to, you can use a different (a bolder and louder font) forrepparttar 141360 headings and titles in your design.

Images in your design Unlike web publishing, using images inrepparttar 141361 design of your brochures, flyers, menus, company profiles is always a good idea. Enticing your customers with useful pictures or diagrams that illustrates your point or including pictures of your products inrepparttar 141362 design of your marketing stuff is encouraged. Be careful and weary of using stock photos fromrepparttar 141363 web for your marketing material. One,repparttar 141364 resolution of such images (those that you can get offrepparttar 141365 Internet) is never good enough for printing purposes. Two, youíll get in trouble withrepparttar 141366 people who actually ownsrepparttar 141367 rights to those images. So, if possible, if you want to use pictures or illustrative images in your design, itís best to either getrepparttar 141368 pictures forrepparttar 141369 design yourself (with your digital camera) or you should just purchase it.

Marsha Maung is a freelance graphic designer and copy writer who works from her home in Selangor, Malaysia. She loves nothing more than blowing bubbles in the park with her 2 kids, Joshua and Jared. She designs apparel and premium items at and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at

Covert Advertising Psychology through Confirmation Bias

Written by Dorian Greer

Continued from page 1

Example: Mass Hypnosis through Confirmation Bias

Inrepparttar list of make-believe stories above, can you recognize whererepparttar 141285 situation from item #3 comes from? It's fromrepparttar 141286 story of Adam of Eve. This alone makes this article controversial, but I needed an obvious example.

There are probably millions inrepparttar 141287 United States alone that, every Sunday, have impossible stories reinforced torepparttar 141288 point where they become merged with real life, to become literally indistinguishable from reality byrepparttar 141289 believer.

It is pure hypnosis through confirmation bias that causes a seemingly logical, rational, person to accept and believe something that they know cannot be true. Even children understand that snakes can't talk, and yet...

Many believers would rather admit that talking snakes are not possible while STILL maintainingrepparttar 141290 belief, than changerepparttar 141291 belief!

Want proof? Ask any devout Christian if snakes can talk, and they will likely tell you that "back then, it might have been possible, because...", and then everything else that follows will be just as pure fantasy asrepparttar 141292 story itself!

THIS isrepparttar 141293 power of confirmation bias when it is continually reinforced. People will violently opposerepparttar 141294 truth, even when faced with unequivocal fact. (But note:repparttar 141295 confirmation data need not be true either; it just needs social ratification!)

An Equal Opportunity Deceiver

It should be noted that confirmation bias is a constant enemy we all share. It's a common problem we experience in science, in religion, in advertising, and in everyday perceptions.

Eugene Schwartz, in Breakthrough Advertising; page 131, states:

"If you can channelrepparttar 141296 tremendous force of his belief - either in content or direction - behind only one claim, no matter how small, then that one fully-believed claim will sell more goods than allrepparttar 141297 half-questioned promises your competitors can write for allrepparttar 141298 rest of their days. This channeling of belief is so powerful that, if properly directed, it will even support otherwise-absurd claims."

Notice The Last Sentence

Even smart people can be led to believe stupid things withrepparttar 141299 right pacing of belief by utilizingrepparttar 141300 technique of confirmation bias. (It's true in psychology; it's true in religion; it's true in hypnosis; it's true in advertising.) Would you like to know more about covert influence?

Continue to Here: "Seducing The Buyer"

Copyright 2005 Dorian Greer, Editor - Seducing The Buyer.

Continue to Here: "Seducing The Buyer"

Copyright 2005 Dorian Greer, Editor - Seducing The Buyer.

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