Advertising: The truth in Advertising

The truth in Advertising

Written by Jane L Jarvis

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to discern. However, repparttar

FTC has many guidelines to help you find truth in your advertising: *Before you run an ad, you have to have a "reasonable basis" for your claims. A "reasonable basis" is objective evidence that supports repparttar 100850

claim. At a minimum, an advertiser must have repparttar 100851

level of evidence that it claims to have. The statement "two out of three doctors recommend..." must be supported by a reliable survey. *If repparttar 100852

ad isn't specific, repparttar 100853

FTC looks at several factors to determine what level of proof is necessary, including what experts in repparttar 100854

field think is needed to support repparttar 100855

claim. *Ads that make health or safety claims must be supported by "competent and reliable scientific evidence" - tests, studies, or other scientific evidence that has been evaluated by people qualified to interpret it. Any tests or studies must be conducted using methods that experts in repparttar 100856

field deem acceptable. These are just a few of repparttar 100857

guidelines to consider when making an advertising claim. But don't be too worried. As long as you tell repparttar 100858

truth,

whole truth, and nothing but repparttar 100860

truth, there is no reason to keep looking over your shoulder.

Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it. Jarvis is co-founder of cancercuresecrets.com, offering a controversial ebook that details the cancer cures you've never heard of, and the reasons you've never heard of them. To check out this revolutionary ebook, visit http://www.cancercuresecrets.com. com

Is AOL Spam Reporting Banning Your Site?

Written by Martin Lemieux

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Better To Be Safe Than Sorry: Because of recent events, my newsletter NO LONGER accepts any submissions from people using AOL E-mail Accounts. I suggest you implement repparttar same strategy. Is it really worth it to you to go so far as to having your web site banned?

Power To The People: I really feel we should all have a word in this matter and protect our rights to provide e-mail information to people who ask for it and we shouldn't be subject to a ban from one voice, one mailing. AOL has given too much power to individuals.

What If Your Competition Has AOL? What is stopping your competition from buying aol and opting into your newsletter just for repparttar 100849 sheer opportunity to report your company as spam!

A Concerned Marketer:

Martin Lemieux Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info Here to provide you with effective web design & web advertising services.

To read more of Martin's articles and get these weekly tips, Sign up here: http://www.smartads.info/newsletter

Martin Lemieux Founder and President of Smartads.

http://www.smartads.ca & http://www.smartads.info Here to provide you with effective web design & web advertising services.

To read more of Martin's articles and get these weekly tips, Sign up here: http://www.smartads.info/newsletter

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