Writing copy for your site Words are MOST important element of your site: Effective copy is one factor that will ensure that visitors react in a way that you want them to (whether it’s to buy something or simply to browse information available on your site). Of course, way you write for your site depends on what type of site you are building and what you want to achieve. If you are building a site with sales in mind, you’re going to need a copywriter to carefully draft a great sales pitch.

If you’re not a confident writer, you’re going to have to find someone to do it for you. The bad news is, a good copywriter is hard to find. However, if you fancy yourself as writer, you should start out by trying to develop content yourself (other sites are always a good reference point!). If you are building an affiliate marketing site you should concentrate on well worded copy to highlight programs and products that you are promoting. General writing tasks, like this, are a much easier undertaking as there is usually a wealth of available existing information about your products or programs (sometime affiliate programs will even provide you with useful copy for you site). “General” (as opposed to specialist) writers are usually much easier to find. In my experience, you can provide much more powerful content if you can afford to outsource your writing tasks to an experienced copy writer with a great understanding of your product or service. By taking this approach, you will have more free time to spend researching new opportunities and managing other elements of your site which could be making you money. To find a good copywriter, have a look at services on: http://www.profitpuppy.com/freelance-sites.htm In general, you can expect to pay around $15-30 per page (around 400 words). It’s possible employ writers for around $5 per page, but don’t expect polished copy for that price. For a reasonable copywriter you will be looking at a minimum of $50 per page. Not surprisingly, great copywriters charge hundreds or even thousands of dollars per page.

Designing site As with other elements of your site, there are a few options here; you can learn how to do design a site yourself (if you don’t already have skills). The disadvantage of this method is that designing a nice looking site can be quite a lengthy process. Again, if you have budget for it, I would recommend outsourcing work, especially if you are just getting started. Freelance web designers (unlike good copy writers) are everywhere. Contracting your web design tasks to a freelancer is usually an inexpensive and sound option. For more information about hiring a freelance web designer, check out list of resources at: http://www.profitpuppy.com/freelance-sites.htm Another (and less appealing option) is to get a local firm to design a site for you. If you reside in USA or UK this is likely to be an expensive proposition (sometimes up to 500% on what you can pay for a freelancer) – I wouldn’t recommend this option unless you have money falling out of your pockets : )

If you would prefer to talk to person that is designing site, think about alternatives like hiring a university student or someway studying graphic design. You can often find someone who has great web design skills and is relatively inexpensive.

Also, don’t be afraid to ask for some examples of work before employing someone. It’s important to know that they can create site design that you are going to be happy with. The last option for designing a site is to use an application like Site Build It. (Go to http://www.profitpuppy.com/designingwebsite.htm for more information on this package). There are some distinct advantages to using software like this - it does everything for you, including domain name and hosting, auto-responders. The best thing about using Site Build It is that will also help you to get listed in search engines. Audio, shopping, merchant accounts and more…

For an easy way to place audio on your site: http://www.profitpuppy.com/instantaudio. For a comparison of shopping cart services: http://www.profitpuppy.com/shopping-cart.htm.

For information on setting up a merchant account (so that you can accept onlinepayments) have a look at http://www.profitpuppy.com/accepting-payment.htm

Profitpuppy.com

W3C - World Wide Web Consortium One of most popular and mind bending questions I get is. Where do I find all those nifty web tools and solutions for graphic tools code validation?

The W3C writes standards for Web. HTML, XHTML, CSS, XML, DOM and many more are all produced and maintained by them. This site is not for faint of heart but contains everything you need to know about standards and much more. http://www.w3.org and also take a look at Macromedia MX web site for great development software.

Now if you’re looking for a site that will have give you all tools and a whole lot more. Here is a link that will knock your socks off it's web reference at http://www.webreference.com this site has Java Scripts, news letters, code tools, services, references, database, how to's articles and a list goes on.

Where do I go from here? As we discussed in this article there are a lot of ways to find resources and to create great graphics. Now I can not tell a lie you will have to do some work. But don't get stressed if you need help contact Albany Graphics NOW. We have a great package for any size company.

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