The pros and cons of using Templates for your business website

Written by Terry Henry


Continued from page 1

2. Your site will have a template look. It’s important to have a site that is original and portrays your business image.

3. If your site becomes successful, there is nothing to stop your competitor from copying your site. This could lead to lost sales because of brand confusion.

The cost of web development can be expensive. Keep in mind; you want a site that customers can identify your company, with a distinct look and feel. I would recommend you seekrepparttar advice of a web developer to design at minimum, a template that portrays your business image using your graphics and company colors.

Copyright 2005 Terry Henry (Henry Marketing and Development), all rights reserved

Terry Henry is operations manager for Hendev Group (Henry Marketing and Development)specializing in web development, hosting and online publishing. www.hendev.com Terry can be reached at terry@hendev.com


The 8 Most Important Website Design Principles

Written by Brian Basson


Continued from page 1

5. Optimized Title, Description & Keyword Tags

Each page of your website should be individually optimized in terms ofrepparttar message you want it to carry. Every page is different and there for a specific reason. Ifrepparttar 132274 page info and page tags do not match in terms of keywords,repparttar 132275 page will not show up in search engine results. Search engines want to give searchers relevant results, and by not applying this principle, your site will not rank well.

6. A Site Map with links to all pages

Assistrepparttar 132276 search engines by making it easy for them to index your site. If all pages can be reached from a central point like a sitemap, you will firstly make sure thatrepparttar 132277 search engine spider finds all your site pages, and secondly help visitors to find relevant info and pages quickly. Sites with good structures and fresh content gets spidered more often.

7. All pages back-linked torepparttar 132278 Site Map and Home Page

Visitors to your website will not necessary land onrepparttar 132279 index page or sitemap. It is therefore imperative to give them a way to get to your index, site map and other important pages. A well structured informative website also receives more return visitors.

8. Standard background & fonts on all pages

By keeping pages uniform, you ensure your visitors know they are still on your site. Having various banners, backgrounds and fonts will only confuse visitors. Try to stick to one font, or two atrepparttar 132280 most. The human eye needs to adjust every time it reads text written in a new font. Do not irritate your visitors by using many different fonts - they will leave in a flash !

If you have an existing website, but nothing much have been happening for you, try to apply these 8 principles and see what good transpires...

Brian is a freelance writer, website marketing and SEO expert & webmaster of 3 websites, including Rank Advance : http://www.rankadvance.com




    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use