Here are some examples of a robots.txt file for redball.com

User-agent: * Disallow:

The above would let all spiders index all content.

Here another example

User-agent: * Disallow: /cgi-bin/

The above would block all spiders from indexing cgi-bin directory.

User-agent: googlebot Disallow:

User-agent: * Disallow: /admin.php Disallow: /cgi-bin/ Disallow: /admin/ Disallow: /stats/

In above example googlebot can index everything while all other spiders can not index admin.php, cgi-bin, admin, and stats directory. Notice that you can block single files like admin.php.

Pick right color scheme

And improve your sites navigation.”

Use Subheadings through out page.

As you go through your pages pick out important points and put them in heading tags. Heading 2 and 3 work best but heading 1 tag will also work.

This will break page up for reader and they will be able to get information they want simply by scanning your pages.

3. Be Objective

Far to many web sites are “me” oriented. In other words your site is about making money for you and you want your visitor to stay at your site and buy from you.

So what do you do?

You force them to stay at your site even if they are not interested in your product or service any longer.

Doing this only serves to damage your reputation and cause visitors to leave with a bad taste in their mouth.

Being objective means putting links to other related sites through out your web pages and allowing visitor free will to either stay at your site or leave and find information they are looking for somewhere else.

In end this is not a bad thing because you, as site owner, can direct them to sites you want them to go to.

However, seeding your pages with a bunch of recommendations to other sales sites is not smartest way to do this.

Offer them free information along with sites that you receive compensation from as well.

This way you are being objective and offering your visitor valuable information they can use at same time.

In Conclusion

Take a few days and walk through your web site and find long paragraphs and make them more concise.

Bold important text, create subheadings for extremely important points and create more bullet lists where needed.

Finally, add more out bound links to your information and show them you are objective and care about their needs.

Internet users are getting tired of hype and they are speaking out with their browser’s back button.

By taking time to make these changes you will improve your sites usability and your visitors will thank you for it by doing business with you.