We all do this all time. In a sales situation you need to ensure that customer is there now, imeediately and stays there, both physically and mentally - How do you do this ... by asking a question ...

"Can you tell me, what was it about my advertisement that caught your eye?"

"How can I help, Mr / Mrs Smith?"

"What is it you're looking for"

Then listen!!!

Note that question you ask should be an open question - that is a question which cannot be answered Yes or No, otherwise you cannot make sure they are there, and conversation becomes a little short.

A closed question is one that can be answered by a Yes or No, such as "Do you like our product range?" and these should be avoided during sales process, if possible.

There is no need to become paranoid about open and closed questions but, once again, practice makes good (if not perfect)

So, rather than saying "Do you like our products?", how about "What do you think of our products?"

Listening to answer to an open question will allow you to identify customers needs and wants and find out what turns them on (and off).

This is a vital part of successful sales process - practice it.

Believe it or not, by asking questions and listening I became No 6 sales person in a team of 300 within 2 months, I was operating in a rural area and earned over £1200 commission in one day ( and that was in 1987)

You cabn become a start salesperson for your business by become a star listener, or - keep talking and losing out on sales that could have been.

3) A Call To Action

“Order Now” is referred to as a call to action. Basically, it instructs reader to take action now.

Ever notice on late night infomercials that every one of them has a phrase flashing on bottom of screen that says “Call Now”! It’s a call to action. Marketers know that you have to tell most customers what to do. Not that they’re stupid, or can’t figure it out, but people need to be told what to do. And it’s a marketing secret that sells millions of dollars in products each year.

4) A Strong Reason To Order Now

Someone that’s reading your sales letter is most excited they’ll ever be about your product at that exact moment. Chances are they’ll never read your sales letter again. So, it’s imperative to reduce their urge to procrastinate and close sale immediately.

Do this by showing that it will cost them if they don’t order now. “When you order today you’ll get over $600 in FREE bonuses! But you must order now, as this offer won’t last”!

Let customer know that you could be offering different bonuses tomorrow, or maybe none at all. Maybe price will increase. Again, they have to order now or they might lose out.