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Another thing to always remember is; what have you got that is an advantage over others. Why should people read what you have written instead of many others available? Starting with basics, like introduction will surely help in explaining what your ideas are. Using words and terms that are understandable is wiser over impressive and not so often use ones that are used sometimes to impress and not mean anything to readers.
Know who your target audiences are. Being aware of people who will be likely to read your printed material will give you a focus on what to write more about and what not. Also, topics would be easier to choose if you know who your target audience are.
One of purposes of having something in printing is to persuade other people. Besides giving out information, entertainment and other personal purpose, persuasion is also one of reasons for writing.
Whatever styles and purposes for doing something in print, one fact remains same. People will read them, target audience they may be or not.
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Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.