You will not find theories or stuff that I read somewhere else in any of my internet marketing blogs(not here and certainly not at http://marketingurhomebiz.blogspot.com.) All writing and advice I give is firmly based on experience, my own experience in internet marketing. That is not to say that I don’t read. I read a lot and later in this article I quote from some reading I did recently in New York Times.

So why do I reveal my very profitable internet marketing secrets?

I reveal my secrets because that is only way to grow. And in a place as dynamic and fast-changing as web, you can be sure that your secret will not remain a secret for long. So instead of clinging onto something that will not be mine for that long why not release it a little earlier and gain valuable publicity and image from it, to help me make even more money from my internet marketing? Read second and final part of this article at my blog; http://www.big-online-story.blogspot.com

Create matrix in following way:

Take a blank paper and pencil. Draw a square about 10cm X 10cm in size. Divide square into four equal parts(cells). Each of these cells will denote a type of kephrase.

Take X-axis starting from bottom left corner towards right. Take Y-axis starting from bottom left corner towards top.

Name top two cells as C and D . Name bottom two cells as A and B. X-axis denotes Search Market. Y-axis denotes Competition.

Values on X-axis will be from high to low from left to right. Values on Y-axis will be from low to high from bottom to top.

Thats it - now you are ready to analyse !

C:

These key phrases require high investment of time and money but will deliver high in long run. Proper strategy and resources are required.

D:

ROI is very low, its better to avoid such keyphrases in initial stage of business but at later stage some keyphrases do well without any investment due to improved standard of site.

A:

Low Competition but high market. It is with High ROI.Target such keyphrases as it generates money to survive and invest on other cells of matrix.

B:

You may choose not to invest at initial stages of business as many of these keyphrases will automatically make it to top with time without any investment. After making few A's and C's, check investment required for B.

Summary:

In initial phase of your business invest on 'A's,later invest on 'B's and 'C's. I will advice not to invest on 'D's until it starts appearing in top ranks with time. In marketing we say that retaining a customer is tougher than getting a customer. Similarly if making it to top ranks is tough,then tougher it is to retain position. So do proper risk analysis at every stage of your online business.

About the Author:

Aji Issac

Site :http://www.hedir.com

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