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Create matrix in following way:
Take a blank paper and pencil. Draw a square about 10cm X 10cm in size. Divide square into four equal parts(cells). Each of these cells will denote a type of kephrase.
Take X-axis starting from bottom left corner towards right. Take Y-axis starting from bottom left corner towards top.
Name top two cells as C and D . Name bottom two cells as A and B. X-axis denotes Search Market. Y-axis denotes Competition.
Values on X-axis will be from high to low from left to right. Values on Y-axis will be from low to high from bottom to top.
Thats it - now you are ready to analyse !
These key phrases require high investment of time and money but will deliver high in long run. Proper strategy and resources are required.
ROI is very low, its better to avoid such keyphrases in initial stage of business but at later stage some keyphrases do well without any investment due to improved standard of site.
Low Competition but high market. It is with High ROI.Target such keyphrases as it generates money to survive and invest on other cells of matrix.
You may choose not to invest at initial stages of business as many of these keyphrases will automatically make it to top with time without any investment. After making few A's and C's, check investment required for B.
In initial phase of your business invest on 'A's,later invest on 'B's and 'C's. I will advice not to invest on 'D's until it starts appearing in top ranks with time. In marketing we say that retaining a customer is tougher than getting a customer. Similarly if making it to top ranks is tough,then tougher it is to retain position. So do proper risk analysis at every stage of your online business.
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