Some words should be avoided. These are words which will give readers a negative impression. Your writing always needs to be positive, and so try not to use words such as these:

Cost, no, difficult, responsibility, wrong, worry, death, fail, negative, not, never, less, etc…

These words are sure to give reader a poor impression of your product.

As a general rule, when trying to advertise something, always be positive. A positive review, with positive words, will create a positive mood for reader which will encourage them to read further and think deeply about what they’re reading. Also, chances are, they will enjoy what they are reading.

-------------------------------------------------------------------------------------------------------------- William Johnston is owner of http://www.info-ebooks.co.uk

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