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Some are made for political purposes. Some are even posted to oppose other rivals. Whatever purpose of these billboards does not matter as long as they become effective people attracting equipments.
Artistic works and graphics design made billboards what they are. By putting their own personal and unique touches, printing company that does them is putting all their best to make billboards attract its desired target people. It is also put up as a reminder or a means of communicating what other people want to say to another.
The artists do not just make them for sake ok making them, they have to think of a good presentation and style for it. The more different, better. Then they think of strategy in which it will attract people. A way for people to reach out and relate to it. Having billboards for companies does not mean it can make your business. Some can do opposite. It depends on how people react to what you have posted as billboards.
Billboards can attract or disgust people. Either way, they become effective source of communicators to people who see them.
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The author got her flair for reading when she subscribed to the school newsletter when she was just in kindergarten. She got her first article published on that same newsletter in the third grade.