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•Looking for organisations and individuals who share
same values as you
•Ensuring you enter
arrangement with their success in mind, not just yours
•Being prepared to not lead every initiative
•Looking for partners with complementary products and services
•Identifying gaps in your own knowledge, skills and experiences and seeking partners to ‘fill’ these
•Not expecting overnight success
•Being prepared to foster a long-term mutually beneficial arrangement
Will following these steps guarantee success and remove all potential for conflict?
Obviously not.
However, following these steps is core in demonstrating a genuine desire to work with others, to support each other in growth and development.
Remember, too, that establishing such arrangements is likely to be just one element of an overall sales and marketing plan for you or your organisation. Even if you have an excellent partner, or partners, marketing efforts individually and collectively remain important.
I you are an independent professional, or a small service organisation, you might benefit from
Free Marketing Plan Workbook from Action Plan Marketing, which you can download HERE.
I have found enormous personal and business benefits from establishing quality partnerships, and I hope you enjoy similar successes.

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.
globizdev.com